Artificial Intelligence
Builders Company
Developers/AR Homes®
AH
AR Homes®St. Petersburg, United States · founded 1953 · 1 active markets
PRIVATE

AR Homes operates a franchised luxury custom-homebuilding network in nine U.S. states. It supports independently owned builders with design, purchasing, marketing, land, capital, training, and technology services, while builders create personalized single-family homes for customers seeking high-end residences in communities.

Years in business
73
founded 1953
LinkedIn headcount
304
employees, as shown on LinkedIn · size band 51–200
Units delivered
290 closings in 2022
as the company states it
Projects last researched October 14, 2026
Every figure on this card was read out of a document.

Overview

Investor tear sheet

a summary of the tabs that follow · no rating of our own

Company dossier

Legal name
AR Franchising, Inc.1
Headquarters
160 Fountain Parkway N, St. Petersburg, United States
Founded
19531
Entity type
PRIVATE1
Business model
offplan for sale1, contracting1
Markets
1 market listed
What they build
Residential, for sale (4 of 4)
Full dossier in About →

Delivery record

0 date-assessed of 4 projects
Unverified by developer

AI-researched delivery record, not yet confirmed by the developer. Dates may be approximate; original sources are linked.

Completed projects from 2016-10-15 through 2026-10-15, with sufficient delivery-date evidence. Date assessment and developer profile verification do not mean an independent audit of every source. Original source links and available snippets are provided. May not represent the developer’s full portfolio. 0 undated and 1 boundary-uncertain completions are excluded. Delivery exceptions are listed separately under Projects.
Completed projects assessed
4
within the rolling ten-year window
Median delay
—
the middle of no scored projects
Average delay
—
the same projects, pulled by the worst
Average time to deliver
—
no delivered projects with a dated start — needs 3
Worst slip
—
0
early or less than 6 months late
6 to 12 months late
0
yellow rows below
Over 12 months late
0
red rows below

Against other developers

Not enough info yet.
Projects and timelines in Track Record →

Awards & recognition

All awards →

Risks & source coverage

  • LEGAL 2025 disclosure (status reported in the retrieved page) The 2025 franchise-disclosure summary reports one pending case, Tate v. Ethics Construction Company and Arthur Rutenberg Homes, Inc., concerning a former franchisee’s deposit and claims described as including alleged aiding and abetting; the source does not report a final disposition as of its publication.
  • LEGAL 2015 settlement, reported in the 2025 disclosure The same 2025 franchise-disclosure summary reports that F&S Frame and Trim v. Catenac Custom Homes and ARH concluded in a $10,000 settlement; the underlying dispute is identified as a contractor/vendor payment matter and the reported settlement is not an admission of liability.
  • DELIVERY DELAY Event/reporting status: 2018–June 16, 2022; plat approval: September 7, 2023; research date: October 14, 2026 The Wilds at Hawks Landing (Palm Harbor, Florida), developed by Wilds Land Company LLC/MARC Rutenberg Homes, was reported on June 16, 2022 as at a standstill after roughly three and a half years: the plat had not been approved, county officials cited unresolved liens and other prerequisites, and a buyer said no homes had been built; the report also recorded the developer’s denial/blame of county and neighbor actions and its then-targeted Fall 2023 completion for one home. This is documented historical delay, not a current finding of non-delivery: Pinellas County’s official record shows the 17-lot plat passed on September 7, 2023.
Record status
active
Company sources
93 source entries across 93 fields
Projects tracked
5 · 4 completed in assessment
All flags and sources →

Track Record

Delivery record

0 date-assessed of 4 projects
Unverified by developer

AI-researched delivery record, not yet confirmed by the developer. Dates may be approximate; original sources are linked.

Completed projects from 2016-10-15 through 2026-10-15, with sufficient delivery-date evidence. Date assessment and developer profile verification do not mean an independent audit of every source. Original source links and available snippets are provided. May not represent the developer’s full portfolio. 0 undated and 1 boundary-uncertain completions are excluded. Delivery exceptions are listed separately under Projects.
Completed projects assessed
4
within the rolling ten-year window
Median delay
—
the middle of no scored projects
Average delay
—
the same projects, pulled by the worst
Average time to deliver
—
no delivered projects with a dated start — needs 3
Worst slip
—
0
early or less than 6 months late
6 to 12 months late
0
yellow rows below
Over 12 months late
0
red rows below

Against other developers

Not enough info yet.

Construction start to handover

4 of 4 projects dated · 4 places
Based on covered projects with documented construction or launch dates and available handover dates. Timelines vary by project and may not represent the developer’s full portfolio.
Construction start, or the launchTarget completion (window)Completion or handover, as reportedCurrently statedLaunch year only, no date publishedEarly or ≤6 mo lateOver 6–12 mo lateOver 12 mo lateStalled
Mint Hill, United States
Archer, United States
Naples, United States
Davidson, United States
20232024202520262027todayMINT HILL, UNITED STATEScompleted, no target publishedARCHER, UNITED STATEScompleted, no target publishedNAPLES, UNITED STATEScompleted, no target publishedDAVIDSON, UNITED STATEScompleted, no target published
Click a row in the chart to open a project, or a table row below to see its sources. The chart runs wider than the page where the record spans many years — scroll it sideways to follow a project to its handover. Every date we have is drawn. A hollow marker is only a launch year, not a date anyone published. No dates published means we looked and found none; dates not yet checked means we have not looked yet. Handing over is not finished — rows say which. A delay is shown when one source gives the promised date and another gives the real one, however rough: "2019" still counts, and the row shows how wide that is. Projects missing one of the two dates, or with sources that disagree, are left out of the figures. 3 turned out to be about something else — a phase, a neighbour, the wider masterplan — and are marked off-subject.

About

Company dossier

Legal name
AR Franchising, Inc.
Headquarters
160 Fountain Parkway N, St. Petersburg, United States
33716-1410
Founded
1953
Clearwater, US
Entity type
PRIVATE
Revenue
USD 297 M
2022
Business model
offplan for sale, contracting

Offices

head office and 1 other
Clearwater

Sources: office cities

SOCIALdate not shown in source

AR Homes®

LinkedIn
Headquartered in St. Petersburg, Florida, United States, with an office in Clearwater.
value seen: office in Clearwater
https://www.linkedin.com/company/arhomesofficial

Partners

13 partners
MOEN
partner

MOEN supplies kitchen and bath products and was named the 2025 Vendor of the Year.

Daltile
partner

Daltile supplies products for luxury custom homes across the nation and was named the 2023 Vendor of the Year.

Ferguson Home
partner

Ferguson Home supplies bath, kitchen, and lighting products for new-home and renovation projects.

GE Appliances
partner

GE Appliances supplies high-end appliances used in the homes.

House of Rohl
partner

House of Rohl provides a collection of brands used to create curated design possibilities.

Monogram
partner

Monogram supplies luxury kitchen appliances.

Visual Comfort & Co.
partner

Visual Comfort & Co. supplies decorative lighting.

AHF Products
partner

AHF supplies hardwood and wood-look luxury vinyl flooring brands.

Bromic
partner

Bromic supplies outdoor heaters.

Carrier
partner

Carrier supplies high-efficiency heating and air-conditioning systems.

Corian
partner

Corian is a preferred vendor whose partnership covers products and pricing for franchisees and customers.

Sherwin-Williams
partner

Sherwin-Williams has a longstanding partnership with AR Homes and supplies paint solutions.

James Hardie
partner

James Hardie was recognized by AR Homes for vendor customer satisfaction.

Sources: name

COMPANYdate not shown in source

Our Partners | Exquisite Living | AR Homes®

AR Homes
The 2025 Vendor of the Year: MOEN
value seen: MOEN
https://www.arhomes.com/partners/

Sources: summary

COMPANYdate not shown in source

Our Partners | Exquisite Living | AR Homes®

AR Homes
Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, accessories and bath safety products delivering the best innovation, useful features and lasting value.
value seen: MOEN supplies kitchen and bath products
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://www.arhomes.com/partners/

Sources: name

COMPANY2023-06-20

Daltile Wins 2023 Vendor of the Year

AR Homes
We are proud to announce the Daltile as the recipient of the AR Homes® 2023 Vendor of the Year Award.
value seen: Daltile
https://www.arhomes.com/news/daltile-wins-2023-vendor-of-the-year/

Sources: summary

COMPANY2023-06-20

Daltile Wins 2023 Vendor of the Year

AR Homes
The partnership between AR Homes® and Daltile stands as a source of pride, with Daltile supplying exceptional products for luxury, custom homes across the nation.
value seen: Daltile supplies products for luxury custom homes across the nation
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://www.arhomes.com/news/daltile-wins-2023-vendor-of-the-year/

Sources: name

COMPANY2024-03-28

Elevating Partnerships: Corian Wins 2024 Vendor of the Year

AR Homes
During our Builder Summit event, we proudly announced Corian as the recipient of the Vendor of the Year award
value seen: Corian
https://www.arhomes.com/news/elevating-partnerships-corian-wins-2024-vendor-of-the-year/

Sources: summary

COMPANY2024-03-28

Elevating Partnerships: Corian Wins 2024 Vendor of the Year

AR Homes
our partnership with Corian enables us to offer a seamless process to our franchisees, along with competitive pricing and quality products for our customers.
value seen: Corian preferred vendor; partnership covers products and pricing
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://www.arhomes.com/news/elevating-partnerships-corian-wins-2024-vendor-of-the-year/

Sources: name

COMPANYdate not shown in source

Our Partners | Exquisite Living | AR Homes®

AR Homes
Whether you’re building a new home or renovating a single room, Ferguson Home offers an unmatched selection of bath, kitchen, and lighting products from renowned brands, ensuring you’ll find everything you need for your project.
value seen: Ferguson Home
https://www.arhomes.com/partners/

Sources: summary

COMPANYdate not shown in source

Our Partners | Exquisite Living | AR Homes®

AR Homes
Whether you’re building a new home or renovating a single room, Ferguson Home offers an unmatched selection of bath, kitchen, and lighting products from renowned brands, ensuring you’ll find everything you need for your project.
value seen: Ferguson Home supplies bath, kitchen, and lighting products
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://www.arhomes.com/partners/

Registrations & licences

COMPANY NUMBERS21421
Florida Division of Corporations · US · ACTIVE
Jurisdiction-agnostic: a DLD number, a Companies House number and a state RERA registration all land in the same table.

Contact

Markets

1 countries
United Statesactive 4 projects tracked

What they build

1 type
Residential, for sale4 of 4
A project counts once under each type it carries, so the shares add to more than the project count.

Management

Principals & executives

6 names found
SR
Steve Rutenberg
Steve Rutenberg is publicly identified as a Director of AR Franchising, the parent company of the AR Homes brand. The available current ownership evidence says the business moved to employee ownership while retaining the Rutenberg family’s continued involvement; the retrieved sources do not specify Steve’s precise ownership stake or board remit.
Current title
Director
Experience
no career length stated
Companies before
none sourced
Education
not published
Other boards
none sourced
Known for
DirectorRutenberg family involvementEmployee-owned company

Sources: full name

COMPANY2024-07-26

AR Homes® Appoints Donald L. Whetro CEO for AR Franchising, Inc.

AR Homes
said Steve Rutenberg, Director.
value seen: Steve Rutenberg
https://www.arhomes.com/news/ar-homes-appoints-donald-l-whetro-ceo-for-ar-franchising-inc-company-redefines-strategic-growth-to-continue-to-lead-the-industry/

Sources: role type

COMPANY2024-07-26

AR Homes® Appoints Donald L. Whetro CEO for AR Franchising, Inc.

AR Homes
said Steve Rutenberg, Director.
value seen: Director
no listed category matches this wording, so it is shown as the source wrote it
held out of the figures · no listed category matches this wording
value paraphrased from this source
https://www.arhomes.com/news/ar-homes-appoints-donald-l-whetro-ceo-for-ar-franchising-inc-company-redefines-strategic-growth-to-continue-to-lead-the-industry/

Sources: summary

COMPANY2025-10-13

AR Franchising, Inc. Transitions to Employee Ownership, Supported by the Rutenberg Family Legacy

AR Homes Franchising
The move to employee ownership reflects the same forward-thinking spirit that defined Rutenberg’s career and honors his legacy under the continued stewardship of the Rutenberg family’s second generation, who supported and guided the transition.
value seen: Steve Rutenberg is publicly identified as a Director of AR Franchising, the parent company of the AR Homes brand. The available current ownership evidence says the business moved to employee ownership while retaining the Rutenberg family’s continued involvement; the retrieved sources do not specify Steve’s precise ownership stake or board remit.
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://www.arfranchising.com/ar-franchising-inc-transitions-to-employee-ownership-supported-by-the-rutenberg-family-legacy/

Sources: tags

COMPANY2024-07-26

AR Homes® Appoints Donald L. Whetro CEO for AR Franchising, Inc.

AR Homes
said Steve Rutenberg, Director.
value seen: Director
https://www.arhomes.com/news/ar-homes-appoints-donald-l-whetro-ceo-for-ar-franchising-inc-company-redefines-strategic-growth-to-continue-to-lead-the-industry/

Sources: tags

COMPANY2025-10-13

AR Franchising, Inc. Transitions to Employee Ownership, Supported by the Rutenberg Family Legacy

AR Homes Franchising
under the continued stewardship of the Rutenberg family’s second generation, who supported and guided the transition.
value seen: continued stewardship of the Rutenberg family’s second generation
value paraphrased from this source
https://www.arfranchising.com/ar-franchising-inc-transitions-to-employee-ownership-supported-by-the-rutenberg-family-legacy/

Sources: tags

COMPANY2025-10-13

AR Franchising, Inc. Transitions to Employee Ownership, Supported by the Rutenberg Family Legacy

AR Homes Franchising
AR Franchising, Inc. ... announced its transition to an Employee Stock Ownership Plan (ESOP)
value seen: employee ownership
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://www.arfranchising.com/ar-franchising-inc-transitions-to-employee-ownership-supported-by-the-rutenberg-family-legacy/

Sources: title

COMPANY2024-07-26

AR Homes® Appoints Donald L. Whetro CEO for AR Franchising, Inc.

AR Homes
said Steve Rutenberg, Director.
value seen: Director
https://www.arhomes.com/news/ar-homes-appoints-donald-l-whetro-ceo-for-ar-franchising-inc-company-redefines-strategic-growth-to-continue-to-lead-the-industry/
DW
Don Whetro
Don Whetro is the chief executive of AR Franchising, the parent of AR Homes, with responsibility for the enterprise’s growth, innovation and operating direction. The company says he brings more than two decades of franchising and homebuilding experience and previously served as COO and interim CEO; his professional profile describes P&L ownership, technology modernization and network-scale operations.
Current title
Chief Executive Officer
since July 26, 2024
Experience
20+ years franchising and homebuilding
Companies before
none sourced
Education
not published
Other boards
none sourced
Known for
CEOFormer COOP&L ownershipTurnaround and transformation
https://linkedin.com/in/don-whetro

Sources: full name

COMPANY2024-07-26

AR Homes® Appoints Donald L. Whetro CEO for AR Franchising, Inc.

AR Homes
AR Franchising, Inc. ... named Don Whetro its Chief Executive Officer.
value seen: Don Whetro
https://www.arhomes.com/news/ar-homes-appoints-donald-l-whetro-ceo-for-ar-franchising-inc-company-redefines-strategic-growth-to-continue-to-lead-the-industry/

Sources: linkedin page

SOCIAL2026-10-03

Don Whetro

LinkedIn
As CEO of AR Franchising, Inc. (parent of luxury custom homebuilding franchise AR Homes®)
value seen: https://linkedin.com/in/don-whetro
value paraphrased from this source
https://linkedin.com/in/don-whetro

Sources: role type

COMPANY2024-07-26

AR Homes® Appoints Donald L. Whetro CEO for AR Franchising, Inc.

AR Homes
named Don Whetro its Chief Executive Officer.
value seen: Chief Executive Officer
no listed category matches this wording, so it is shown as the source wrote it
held out of the figures · no listed category matches this wording
value paraphrased from this source
https://www.arhomes.com/news/ar-homes-appoints-donald-l-whetro-ceo-for-ar-franchising-inc-company-redefines-strategic-growth-to-continue-to-lead-the-industry/

Sources: since

COMPANY2024-07-26

AR Homes® Appoints Donald L. Whetro CEO for AR Franchising, Inc.

AR Homes
ST. PETERSBURG, Fla., July 26, 2024 /PRNewswire/ -- AR Franchising, Inc. ... named Don Whetro its Chief Executive Officer.
value seen: July 26, 2024
value paraphrased from this source
https://www.arhomes.com/news/ar-homes-appoints-donald-l-whetro-ceo-for-ar-franchising-inc-company-redefines-strategic-growth-to-continue-to-lead-the-industry/

Sources: summary

COMPANY2024-07-26

AR Homes® Appoints Donald L. Whetro CEO for AR Franchising, Inc.

AR Homes
Whetro's ability to identify market trends, adapt to changing customer preferences, and implement innovative strategies earned him a stellar reputation. He leverages over two decades of proven experience in franchising and homebuilding. Previously serving as Chief Operating Officer and Interim Chief Executive Officer for AR Franchising, Inc.
value seen: Don Whetro is the chief executive of AR Franchising, the parent of AR Homes, with responsibility for the enterprise’s growth, innovation and operating direction. The company says he brings more than two decades of franchising and homebuilding experience and previously served as COO and interim CEO; his professional profile describes P&L ownership, technology modernization and network-scale operations.
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://www.arhomes.com/news/ar-homes-appoints-donald-l-whetro-ceo-for-ar-franchising-inc-company-redefines-strategic-growth-to-continue-to-lead-the-industry/

Sources: tags

COMPANY2024-07-26

AR Homes® Appoints Donald L. Whetro CEO for AR Franchising, Inc.

AR Homes
named Don Whetro its Chief Executive Officer.
value seen: Chief Executive Officer
value paraphrased from this source
https://www.arhomes.com/news/ar-homes-appoints-donald-l-whetro-ceo-for-ar-franchising-inc-company-redefines-strategic-growth-to-continue-to-lead-the-industry/

Sources: tags

COMPANY2024-07-26

AR Homes® Appoints Donald L. Whetro CEO for AR Franchising, Inc.

AR Homes
He leverages over two decades of proven experience in franchising and homebuilding.
value seen: over two decades of proven experience in franchising and homebuilding
https://www.arhomes.com/news/ar-homes-appoints-donald-l-whetro-ceo-for-ar-franchising-inc-company-redefines-strategic-growth-to-continue-to-lead-the-industry/

Sources: tags

COMPANY2024-07-26

AR Homes® Appoints Donald L. Whetro CEO for AR Franchising, Inc.

AR Homes
Previously serving as Chief Operating Officer and Interim Chief Executive Officer for AR Franchising, Inc.
value seen: Chief Operating Officer
https://www.arhomes.com/news/ar-homes-appoints-donald-l-whetro-ceo-for-ar-franchising-inc-company-redefines-strategic-growth-to-continue-to-lead-the-industry/

Sources: tags

SOCIAL2026-10-03

Don Whetro

LinkedIn
Core Executive Expertise:• Strategic Leadership: P&L Ownership • Turnaround & Transformation • Scaling Franchise Networks
value seen: P&L Ownership
https://linkedin.com/in/don-whetro

Sources: tags

SOCIAL2026-10-03

Don Whetro

LinkedIn
Core Executive Expertise:• Strategic Leadership: P&L Ownership • Turnaround & Transformation • Scaling Franchise Networks
value seen: Turnaround & Transformation
https://linkedin.com/in/don-whetro

Sources: title

COMPANY2024-07-26

AR Homes® Appoints Donald L. Whetro CEO for AR Franchising, Inc.

AR Homes
named Don Whetro its Chief Executive Officer.
value seen: Chief Executive Officer
https://www.arhomes.com/news/ar-homes-appoints-donald-l-whetro-ceo-for-ar-franchising-inc-company-redefines-strategic-growth-to-continue-to-lead-the-industry/
SL
Stephen Ledbetter
Stephen Ledbetter is listed by AR Franchising as Chief Financial Officer. The role is also reflected in a 2026 public-record summary, although the retrieved material does not provide a substantive biography, remit or confirmed start date.
Current title
Chief Financial Officer
Experience
no career length stated
Companies before
none sourced
Education
not published
Other boards
none sourced
Known for
CFO
https://linkedin.com/in/stephen-ledbetter-cpa

Sources: full name

COMPANY2022-05-18

Meet the Franchise Team

AR Homes Franchising
Stephen Ledbetter Chief Financial Officer
value seen: Stephen Ledbetter
https://www.arfranchising.com/meet-the-team/

Sources: linkedin page

SOCIAL2026-08-13

Stephen Ledbetter

LinkedIn
Stephen Ledbetter
value seen: https://linkedin.com/in/stephen-ledbetter-cpa
https://linkedin.com/in/stephen-ledbetter-cpa

Sources: role type

COMPANY2022-05-18

Meet the Franchise Team

AR Homes Franchising
Stephen Ledbetter Chief Financial Officer
value seen: Chief Financial Officer
no listed category matches this wording, so it is shown as the source wrote it
held out of the figures · no listed category matches this wording
value paraphrased from this source
https://www.arfranchising.com/meet-the-team/

Sources: summary

COMPANY2022-05-18

Meet the Franchise Team

AR Homes Franchising
Stephen Ledbetter Chief Financial Officer
value seen: Stephen Ledbetter is listed by AR Franchising as Chief Financial Officer. The role is also reflected in a 2026 public-record summary, although the retrieved material does not provide a substantive biography, remit or confirmed start date.
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://www.arfranchising.com/meet-the-team/

Sources: title

COMPANY2022-05-18

Meet the Franchise Team

AR Homes Franchising
Stephen Ledbetter Chief Financial Officer
value seen: Chief Financial Officer
https://www.arfranchising.com/meet-the-team/
MH
Mitzi Hatori
Mitzi Hatori leads marketing and brand strategy for AR Franchising, including the franchise network and direct-to-consumer channels, and also oversees product-design brand strategy. She joined in 2020 after marketing roles in homebuilding and development and is credited by the company with award-winning website and magazine work.
Current title
Chief Marketing Officer
since Nov. 20, 2024
Experience
15+ years homebuilding and development marketing
Companies before
none sourced
Education
not published
Other boards
none sourced
Known for
CMOBrand strategyNAHB Nationals Gold AwardWCI Communities alum
https://linkedin.com/in/mitzi-hatori-8b8b8111

Sources: full name

COMPANY2024-11-20

Mitzi Hatori Appointed Chief Marketing Officer of AR Franchising, Inc.

AR Homes Franchising
AR Franchising, Inc., franchisor of the prestigious AR Homes® brand, proudly announces the promotion of Mitzi Hatori to Chief Marketing Officer.
value seen: Mitzi Hatori
https://www.arfranchising.com/mitzi-hatori-appointed-chief-marketing-officer-of-ar-franchising-inc/

Sources: linkedin page

SOCIAL2026-09-03

Mitzi Hatori

LinkedIn
Chief Marketing Officer at AR Franchising, Inc.
value seen: https://linkedin.com/in/mitzi-hatori-8b8b8111
value paraphrased from this source
https://linkedin.com/in/mitzi-hatori-8b8b8111

Sources: role type

COMPANY2024-11-20

Mitzi Hatori Appointed Chief Marketing Officer of AR Franchising, Inc.

AR Homes Franchising
promotion of Mitzi Hatori to Chief Marketing Officer.
value seen: Chief Marketing Officer
no listed category matches this wording, so it is shown as the source wrote it
held out of the figures · no listed category matches this wording
value paraphrased from this source
https://www.arfranchising.com/mitzi-hatori-appointed-chief-marketing-officer-of-ar-franchising-inc/

Sources: since

COMPANY2024-11-20

Mitzi Hatori Appointed Chief Marketing Officer of AR Franchising, Inc.

AR Homes Franchising
St. Petersburg, Florida, Nov. 20, 2024 – AR Franchising, Inc. ... announces the promotion of Mitzi Hatori to Chief Marketing Officer.
value seen: Nov. 20, 2024
value paraphrased from this source
https://www.arfranchising.com/mitzi-hatori-appointed-chief-marketing-officer-of-ar-franchising-inc/

Sources: summary

COMPANY2024-11-20

Mitzi Hatori Appointed Chief Marketing Officer of AR Franchising, Inc.

AR Homes Franchising
In her new role, Hatori will lead strategic initiatives to strengthen AR Homes®’ market position, ensuring a seamless consumer experience and fostering innovation across both its franchise network and direct-to-consumer channels.
value seen: Mitzi Hatori leads marketing and brand strategy for AR Franchising, including the franchise network and direct-to-consumer channels, and also oversees product-design brand strategy. She joined in 2020 after marketing roles in homebuilding and development and is credited by the company with award-winning website and magazine work.
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://www.arfranchising.com/mitzi-hatori-appointed-chief-marketing-officer-of-ar-franchising-inc/

Sources: tags

COMPANY2024-11-20

Mitzi Hatori Appointed Chief Marketing Officer of AR Franchising, Inc.

AR Homes Franchising
promotion of Mitzi Hatori to Chief Marketing Officer.
value seen: Chief Marketing Officer
value paraphrased from this source
https://www.arfranchising.com/mitzi-hatori-appointed-chief-marketing-officer-of-ar-franchising-inc/

Sources: tags

COMPANY2024-11-20

Mitzi Hatori Appointed Chief Marketing Officer of AR Franchising, Inc.

AR Homes Franchising
Hatori brings over 15 years of expertise in marketing for homebuilding and development sectors.
value seen: over 15 years of expertise in marketing for homebuilding and development sectors
https://www.arfranchising.com/mitzi-hatori-appointed-chief-marketing-officer-of-ar-franchising-inc/

Sources: tags

COMPANY2024-11-20

Mitzi Hatori Appointed Chief Marketing Officer of AR Franchising, Inc.

AR Homes Franchising
Beyond marketing, Hatori oversees the brand strategy for product design
value seen: brand strategy
https://www.arfranchising.com/mitzi-hatori-appointed-chief-marketing-officer-of-ar-franchising-inc/

Sources: tags

COMPANY2024-11-20

Mitzi Hatori Appointed Chief Marketing Officer of AR Franchising, Inc.

AR Homes Franchising
including a Gold Award for “Best Website” from The Nationals, sponsored by the National Association of Home Builders (NAHB).
value seen: Gold Award for “Best Website” from The Nationals
https://www.arfranchising.com/mitzi-hatori-appointed-chief-marketing-officer-of-ar-franchising-inc/

Sources: tags

SOCIAL2026-09-03

Mitzi Hatori

LinkedIn
Director of Marketing - WCI Communities
value seen: WCI Communities
value paraphrased from this source
https://linkedin.com/in/mitzi-hatori-8b8b8111

Sources: title

COMPANY2024-11-20

Mitzi Hatori Appointed Chief Marketing Officer of AR Franchising, Inc.

AR Homes Franchising
proudly announces the promotion of Mitzi Hatori to Chief Marketing Officer.
value seen: Chief Marketing Officer
https://www.arfranchising.com/mitzi-hatori-appointed-chief-marketing-officer-of-ar-franchising-inc/
JC
Jason Cassidy
Jason Cassidy is AR Franchising’s Vice President of Operations, helping franchisees manage operating and purchasing pressures across the network. The company describes him as a homebuilding executive with more than 20 years’ experience, including ownership, customer care and more than 15 years in purchasing and operations, with a LEAN-management background.
Current title
Vice President of Operations
Experience
20+ years homebuilding
Companies before
none sourced
Education
not published
Other boards
none sourced
Known for
VP OperationsPurchasing and operationsLEAN managementFranchisee support

Sources: full name

COMPANY2023-01-18

Meet Jason Cassidy

AR Homes Franchising
We are pleased to introduce Jason Cassidy as the new Vice President of Vendor Programs.
value seen: Jason Cassidy
https://www.arfranchising.com/meet-jason-cassidy/

Sources: role type

COMPANY2022-05-18

Meet the Franchise Team

AR Homes Franchising
Jason Cassidy Vice President of Operations
value seen: Vice President of Operations
no listed category matches this wording, so it is shown as the source wrote it
held out of the figures · no listed category matches this wording
value paraphrased from this source
https://www.arfranchising.com/meet-the-team/

Sources: summary

COMPANY2023-01-18

Meet Jason Cassidy

AR Homes Franchising
Jason joins us with over 20 years of experience in the homebuilding industry. His previous roles ranged from ownership to customer care. He has also been responsible for numerous startups and brings over 15 years of Purchasing & Operations background to AR Homes®. With a strong background in LEAN Management
value seen: Jason Cassidy is AR Franchising’s Vice President of Operations, helping franchisees manage operating and purchasing pressures across the network. The company describes him as a homebuilding executive with more than 20 years’ experience, including ownership, customer care and more than 15 years in purchasing and operations, with a LEAN-management background.
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://www.arfranchising.com/meet-jason-cassidy/

Sources: tags

COMPANY2022-05-18

Meet the Franchise Team

AR Homes Franchising
Jason Cassidy Vice President of Operations
value seen: Vice President of Operations
value paraphrased from this source
https://www.arfranchising.com/meet-the-team/

Sources: tags

COMPANY2023-01-18

Meet Jason Cassidy

AR Homes Franchising
Jason joins us with over 20 years of experience in the homebuilding industry.
value seen: over 20 years of experience in the homebuilding industry
https://www.arfranchising.com/meet-jason-cassidy/

Sources: tags

COMPANY2023-01-18

Meet Jason Cassidy

AR Homes Franchising
brings over 15 years of Purchasing & Operations background to AR Homes®.
value seen: Purchasing & Operations
https://www.arfranchising.com/meet-jason-cassidy/

Sources: tags

COMPANY2023-01-18

Meet Jason Cassidy

AR Homes Franchising
With a strong background in LEAN Management
value seen: LEAN Management
https://www.arfranchising.com/meet-jason-cassidy/

Sources: title

COMPANY2022-05-18

Meet the Franchise Team

AR Homes Franchising
Jason Cassidy Vice President of Operations
value seen: Vice President of Operations
https://www.arfranchising.com/meet-the-team/
KC
Kelli Chickos
Kelli Chickos leads people strategy for AR Franchising, including leadership development, engagement, total rewards, compliance and culture. An independent professional bio describes more than 25 years in corporate and nonprofit work, including senior roles at Valpak, PODS and Superior Group of Companies; she also served as CEO of the Humane Society of Pinellas.
Current title
Vice President of People Operations
Experience
25+ years hr and talent management
Companies before
none sourced
Education
The Ohio State UniversityBachelor’s degree
University of South FloridaMaster’s degree in Adult Education and Human Resource Development
Other boards
none sourced
Known for
VP People OperationsOhio State graduateUniversity of South Florida master’sESOP/employee ownership
https://linkedin.com/in/kellichickos

Sources: degree

OTHERdate not shown in source

SHRM Sarasota

SHRM Sarasota
She completed her bachelor’s degree from The Ohio State University
value seen: bachelor’s degree
https://www.shrmsarasota.org/events/EventDetails.aspx?id=1853221

Sources: institution

OTHERdate not shown in source

SHRM Sarasota

SHRM Sarasota
She completed her bachelor’s degree from The Ohio State University
value seen: The Ohio State University
https://www.shrmsarasota.org/events/EventDetails.aspx?id=1853221

Sources: degree

OTHERdate not shown in source

SHRM Sarasota

SHRM Sarasota
her master’s degree in Adult Education and Human Resource Development from the University of South Florida.
value seen: master’s degree in Adult Education and Human Resource Development
https://www.shrmsarasota.org/events/EventDetails.aspx?id=1853221

Sources: institution

OTHERdate not shown in source

SHRM Sarasota

SHRM Sarasota
her master’s degree in Adult Education and Human Resource Development from the University of South Florida.
value seen: University of South Florida
https://www.shrmsarasota.org/events/EventDetails.aspx?id=1853221

Sources: full name

OTHERdate not shown in source

SHRM Sarasota

SHRM Sarasota
Kelli Chickos Vice President of People Operations, AR Homes by Arthur Rutenberg
value seen: Kelli Chickos
https://www.shrmsarasota.org/events/EventDetails.aspx?id=1853221

Sources: linkedin page

SOCIAL2026-09-02

Kelli Chickos, SHRM-SCP

LinkedIn
Vice President, People Operations for ARF
value seen: https://linkedin.com/in/kellichickos
value paraphrased from this source
https://linkedin.com/in/kellichickos

Sources: role type

COMPANY2022-05-18

Meet the Franchise Team

AR Homes Franchising
Kelli Chickos Vice President of People Operations
value seen: Vice President of People Operations
no listed category matches this wording, so it is shown as the source wrote it
held out of the figures · no listed category matches this wording
value paraphrased from this source
https://www.arfranchising.com/meet-the-team/

Sources: summary

OTHERdate not shown in source

SHRM Sarasota

SHRM Sarasota
Kelli Chickos is a Human Resources and Talent Management professional with over 25 years’ experience in Corporate America and non-profit. ... leading to Director of Learning & Development for Valpak (where she was employed for 13 years), PODS, and Superior Group of Companies. She is currently Vice President of People Operations for AR Franchising, Inc. She also served a year as the Chief Executive Officer (CEO) for The Humane Society of Pinellas.
value seen: Kelli Chickos leads people strategy for AR Franchising, including leadership development, engagement, total rewards, compliance and culture. An independent professional bio describes more than 25 years in corporate and nonprofit work, including senior roles at Valpak, PODS and Superior Group of Companies; she also served as CEO of the Humane Society of Pinellas.
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://www.shrmsarasota.org/events/EventDetails.aspx?id=1853221

Sources: tags

OTHERdate not shown in source

SHRM Sarasota

SHRM Sarasota
Kelli Chickos Vice President of People Operations, AR Homes by Arthur Rutenberg
value seen: Vice President of People Operations
value paraphrased from this source
https://www.shrmsarasota.org/events/EventDetails.aspx?id=1853221

Sources: tags

OTHERdate not shown in source

SHRM Sarasota

SHRM Sarasota
Kelli Chickos is a Human Resources and Talent Management professional with over 25 years’ experience in Corporate America and non-profit.
value seen: over 25 years’ experience in Corporate America and non-profit
https://www.shrmsarasota.org/events/EventDetails.aspx?id=1853221

Sources: tags

OTHERdate not shown in source

SHRM Sarasota

SHRM Sarasota
She completed her bachelor’s degree from The Ohio State University
value seen: The Ohio State University
https://www.shrmsarasota.org/events/EventDetails.aspx?id=1853221

Sources: tags

OTHERdate not shown in source

SHRM Sarasota

SHRM Sarasota
and her master’s degree in Adult Education and Human Resource Development from the University of South Florida.
value seen: master’s degree in Adult Education and Human Resource Development from the University of South Florida
https://www.shrmsarasota.org/events/EventDetails.aspx?id=1853221

Sources: tags

COMPANY2025-10-13

AR Franchising, Inc. Transitions to Employee Ownership, Supported by the Rutenberg Family Legacy

AR Homes Franchising
AR Franchising, Inc. ... announced its transition to an Employee Stock Ownership Plan (ESOP)
value seen: employee-owned
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://www.arfranchising.com/ar-franchising-inc-transitions-to-employee-ownership-supported-by-the-rutenberg-family-legacy/

Sources: title

COMPANY2022-05-18

Meet the Franchise Team

AR Homes Franchising
Kelli Chickos Vice President of People Operations
value seen: Vice President of People Operations
https://www.arfranchising.com/meet-the-team/

Projects

Assessment coverage

Completed projects: 2016-10-15 through 2026-10-15. Initial research is capped at 10 completed projects and a separate delivery-risk search capped at 7 findings. Risk findings are not project assessment counts. Absence is not proof of a complete portfolio or no failures. Month-level dates overlapping a boundary are excluded from figures.

0 undated completions and 1 boundary-uncertain completions are retained but excluded from figures.

Stalled, cancelled & overdue projects

0 evidenced cases
The capped delivery-risk search ran; no project-level exception cases are recorded here. Risk findings are listed under Risks and are separate from assessed projects. This does not establish that the developer has no delivery failures.

Completed projects

4 projects
ProjectLocationTypeUnitsFloorsAreaCostPayment planLaunchedConstruction startOriginal targetHandoverDelayConfidenceStatus
Custom Obsidian Model Home in The Vineyards at ChevalMint Hill, United States
The Vineyards at Cheval
residential for sale—2—USD 2.62m
sale price
————Jun 2026—not scorablecompleted
Sienna Model Home at Flint RockArcher, United States
Flint Rock
residential for sale—15,348 sq ftUSD 2.09m
sale price
————Jan 2025 – Dec 2025—not scorablecompleted
Custom Caribbean in NaplesNaples, United States
Pine Ridge
residential for sale———USD 6.95m
sale price
————Jan 2024 – Dec 2024—not scorablecompleted
The DawningDavidson, United States
Davidson Farms
residential for sale———USD 2.77m
sale price
—2024May 18—Jan 2023 – Dec 2023—not scorablecompleted
Click any row for the sources behind it. Cost basis matters: an estimated cost, a construction loan and a sale price are different numbers. Each row states which one it is, so they are never averaged together.

Awards

Awards & recognition

7 found
SAFETY / QUALITY Winner June 1, 2026
AvidCX Cup Award
AR Homes® Hilton Head, a franchisee of AR Homes, received the AvidCX Cup as the highest-rated custom builder in North America based on first-year homeowner surveys; the developer reports the recognition.
SAFETY / QUALITY Winner June 1, 2026
AvidCX Diamond Capstone Award
AR Homes® Vero Beach, a franchisee of AR Homes, earned the inaugural AvidCX Diamond Capstone Award for long-term customer-experience performance measured through year-end homeowner surveys; the developer reports the recognition.
SAFETY / QUALITY Winner June 19, 2025
AvidCX Cup
AR Homes® Gainesville received the highest recognition in the 2025 Avid Awards for its top overall customer-experience score in North America; the developer reports the recognition.
SAFETY / QUALITY Winner June 19, 2025
Avid Diamond Award
AR Homes® Charlotte earned the Avid Diamond Award for the top national score in the Custom category; the developer reports the recognition.
PROJECT AWARD Winner August 5, 2022
Grand Aurora Award – Best Interior Design of a Custom/Spec Home Priced $1,000,000 to $2,000,000 · Primrose
Primrose, built by AR Homes® Richmond, received the Grand Aurora Award for interior design in its price category; the developer reports the recognition.
Southeast Building Conference Aurora Awards · https://www.arhomes.com/news/annual-aurora-awards/
PROJECT AWARD Winner February 1, 2023
NAHB Nationals Gold Awards · The Elliston and The Adelaide
AR Homes® models The Elliston and The Adelaide received three Nationals Gold Awards across model-home and interior-merchandising categories; the developer reports the recognition.
PROJECT AWARD Winner August 5, 2022
Silver Aurora Awards · Ascona and Coastal Sol II
AR Homes® projects Ascona and Coastal Sol II received three Silver Aurora Awards for bath design, custom-home design and interior design; the developer reports the recognition.
Southeast Building Conference Aurora Awards · https://www.arhomes.com/news/annual-aurora-awards/

Risks

Risk flags

3 found
LEGAL 2025 disclosure (status reported in the retrieved page)
The 2025 franchise-disclosure summary reports one pending case, Tate v. Ethics Construction Company and Arthur Rutenberg Homes, Inc., concerning a former franchisee’s deposit and claims described as including alleged aiding and abetting; the source does not report a final disposition as of its publication.
LEGAL 2015 settlement, reported in the 2025 disclosure
The same 2025 franchise-disclosure summary reports that F&S Frame and Trim v. Catenac Custom Homes and ARH concluded in a $10,000 settlement; the underlying dispute is identified as a contractor/vendor payment matter and the reported settlement is not an admission of liability.
DELIVERY DELAY Event/reporting status: 2018–June 16, 2022; plat approval: September 7, 2023; research date: October 14, 2026
The Wilds at Hawks Landing (Palm Harbor, Florida), developed by Wilds Land Company LLC/MARC Rutenberg Homes, was reported on June 16, 2022 as at a standstill after roughly three and a half years: the plat had not been approved, county officials cited unresolved liens and other prerequisites, and a buyer said no homes had been built; the report also recorded the developer’s denial/blame of county and neighbor actions and its then-targeted Fall 2023 completion for one home. This is documented historical delay, not a current finding of non-delivery: Pinellas County’s official record shows the 17-lot plat passed on September 7, 2023.

Record status

active
Coverageactive
Tracked sinceOctober 10, 2026
Last checkedOctober 14, 2026 this month
Profile last researchedOctober 14, 2026
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For informational purposes only. This information is not investment, financial or credit advice and should not be relied on for investment, lending or credit decisions. Records may be incomplete or outdated. Verify information independently and seek qualified advice before making a decision.