Artificial Intelligence
Builders Company
Developers/Misr Italia Properties
MI
Misr Italia PropertiesCairo, Egypt · founded 1981 · 1 active markets
PRIVATE
www.misritaliaproperties.com

Misr Italia Properties develops residential communities, commercial and administrative destinations, coastal resorts, and hospitality projects across Egypt. It serves homebuyers, businesses, investors, and hospitality guests through mixed-use, master-planned developments, including projects in New Cairo, new cities, the Red Sea, and North Coast.

Years in business
45
founded 1981
LinkedIn headcount
692
employees, as shown on LinkedIn · size band 501–1,000
Total projects
25
across the company’s whole history
Projects last researched October 12, 2026
Every figure on this card was read out of a document.

Overview

Investor tear sheet

a summary of the tabs that follow · no rating of our own

Company dossier

Legal name
not published
Headquarters
Abd El Aziz Al Hawary Street1, Cairo1, Egypt
Founded
19811
Entity type
PRIVATE1
Business model
offplan for sale1, commercial1, mixed use1, masterplan1
Markets
3 markets listed
What they build
Residential, for sale (2 of 3) · Retail (1 of 3)
Full dossier in About →

Delivery record

1 date-assessed of 3 projects
Unverified by developer

AI-researched delivery record, not yet confirmed by the developer. Dates may be approximate; original sources are linked.

Completed projects from 2016-10-15 through 2026-10-15, with sufficient delivery-date evidence. Date assessment and developer profile verification do not mean an independent audit of every source. Original source links and available snippets are provided. May not represent the developer’s full portfolio. 0 undated and 0 boundary-uncertain completions are excluded. Delivery exceptions are listed separately under Projects.
Completed projects assessed
3
within the rolling ten-year window
Median delay
+23.0 mo
the middle of 1 scored project
Average delay
+23.0 mo
the same projects, pulled by the worst
Average time to deliver
—
1 delivered project with a dated start — needs 3
Worst slip
+23.0 mo
Garden 8 · +21.0 to +25.0
0
early or less than 6 months late
6 to 12 months late
0
yellow rows below
Over 12 months late
1
red rows below

Against other developers

1 date-assessed project here
Not enough info yet.
Projects and timelines in Track Record →

Resident experience

3 of 3 buildings rated · scale 1–10

AI research over published reviews and resident comments. Scores are a model’s reading of opinion, not figures stated on a page, and nothing here feeds any number above it. The links under each block are the pages that research says it used. Based on available resident reviews of covered buildings. These are reported experiences, not independent building inspections, and may not represent all residents or properties.

Overall verdict
7.9/ 10
Weighted judgment across build and operations · from 3 of 3 rated buildings
Little structure evidence (0 of 3 buildings) — this rests mainly on whole-building and living reviews.
Structure & systems
—/ 10
Fabric, services, waterproofing, envelope · from 0 of 3 rated buildings
Management & living
7.8/ 10
Upkeep, response times, amenities, community · from 3 of 3 rated buildings

Against other developers

3 rated here · 12 developers, 39 rated buildings in Egypt
Overall rating
Misr Italia Properties · 12 other developers in Egypt
7.9 vs 8.6
this developer 0.7 worse
The weighted verdict on each side. From 3 of 3 rated buildings here and 39 in the market.
Structure & systems
Misr Italia Properties · 12 other developers in Egypt
— vs —
Too few buildings with this score here to compare (0 of 3)
Fabric and engineering only — fixed at handover. From 0 of 3 rated buildings here and 5 in the market.
Management & living
Misr Italia Properties · 12 other developers in Egypt
7.8 vs 8.2
this developer 0.4 worse
Upkeep and response — belongs to whoever runs the building now. From 3 of 3 rated buildings here and 38 in the market.
The market here is Egypt: every other developer whose head office is in the same country, because the review platforms residents use, and the service norms they judge against, move together within one. It is not a city, a sector or a price band. Read structure and living together. A developer above the market on structure and below it on living builds well and runs buildings badly, which is a fixable problem and a different one from building badly. Higher ratings are better; differences use the displayed scores rounded to one decimal. Rated buildings only, on both sides, and a structure or living score with no stated basis — no review count and no notes or links — is left out of both.
Ratings by building →

Awards & recognition

  • SUSTAINABILITY Winner 2024 award; reported 4 June 2025
    Schneider Electric Sustainability Impact Award – Regional Winner 2024
    Misr Italia Properties received the regional Middle East and Africa award for its sustainability efforts, including environmentally responsible practices across its operations and projects.
    Schneider Electric · https://www.masrtimes.com/545398
  • PROJECT AWARD Winner 28 March 2017
    Cityscape Egypt Award — Residential Low Rise (Future) · KAI Sokhna
    KAI Sokhna won the Residential Low Rise (Future) category, with Misr Italia named as the developer.
All awards →

Risks & source coverage

  • LEGAL Judgment dated June 24, 2026; reported September 7, 2026 A New Cairo court judgment dated June 24, 2026 ordered Misr Italia Real Estate Investment to deliver a unit in the Vinci project, allowed the buyer to withhold remaining instalments until actual delivery, awarded EGP 1 million compensation, and imposed EGP 10,000 per month until delivery; the court rejected the company’s counterclaim seeking contract termination against the buyer.
  • DELIVERY DELAY Reported March 17, 2025 and August 31, 2025 In reports published in 2025 and 2026, Mousa Coast buyers alleged that units remained undelivered well beyond contracted dates: one report described units as unfinished concrete structures more than two years after the promised October 2021 handover, while a later report said owners protested after a unit contracted for 2020 was reportedly deferred to 2027; these are buyer allegations and no company response or final resolution was identified in the retrieved reports.
  • DELIVERY DELAY Protest reported November 19, 2022; buyers’ stated delivery dates included 2018 and 2020 A November 2022 report said representatives of about 1,000 affected Misr Italia customers protested over non-delivery of purchased commercial and residential units or failure to receive promised financial returns; one buyer said a mall unit promised for delivery in 2018 had still not been delivered by 2020 and alleged that rental returns were materially below expectations, without a documented resolution in the report.
  • 4 more in Risk & Sources
Record status
active
Company sources
92 source entries across 91 fields
Projects tracked
3 · 3 completed in assessment
All flags and sources →

Track Record

Delivery record

1 date-assessed of 3 projects
Unverified by developer

AI-researched delivery record, not yet confirmed by the developer. Dates may be approximate; original sources are linked.

Completed projects from 2016-10-15 through 2026-10-15, with sufficient delivery-date evidence. Date assessment and developer profile verification do not mean an independent audit of every source. Original source links and available snippets are provided. May not represent the developer’s full portfolio. 0 undated and 0 boundary-uncertain completions are excluded. Delivery exceptions are listed separately under Projects.
Completed projects assessed
3
within the rolling ten-year window
Median delay
+23.0 mo
the middle of 1 scored project
Average delay
+23.0 mo
the same projects, pulled by the worst
Average time to deliver
—
1 delivered project with a dated start — needs 3
Worst slip
+23.0 mo
Garden 8 · +21.0 to +25.0
0
early or less than 6 months late
6 to 12 months late
0
yellow rows below
Over 12 months late
1
red rows below

Against other developers

1 date-assessed project here
Not enough info yet.

Construction start to handover

3 of 3 projects dated · 3 places
Based on covered projects with documented construction or launch dates and available handover dates. Timelines vary by project and may not represent the developer’s full portfolio.
Construction start, or the launchTarget completion (window)Completion or handover, as reportedCurrently statedLaunch year only, no date publishedEarly or ≤6 mo lateOver 6–12 mo lateOver 12 mo lateStalled
New Administrative Capital, Egypt
New Cairo, Egypt
Ain Sokhna, Egypt
20172018201920202021202220232024202520262027todayNEW ADMINISTRATIVE CAPITAL, EGYPTcompleted, no target publishedNEW CAIRO, EGYPT+23 moverifiedAIN SOKHNA, EGYPT+10 moestimated
Click a row in the chart to open a project, or a table row below to see its sources. The chart runs wider than the page where the record spans many years — scroll it sideways to follow a project to its handover. Every date we have is drawn. A hollow marker is only a launch year, not a date anyone published. No dates published means we looked and found none; dates not yet checked means we have not looked yet. Handing over is not finished — rows say which. A delay is shown when one source gives the promised date and another gives the real one, however rough: "2019" still counts, and the row shows how wide that is. Projects missing one of the two dates, or with sources that disagree, are left out of the figures. 2 turned out to be about something else — a phase, a neighbour, the wider masterplan — and are marked off-subject.

Building & Livability Ratings

Resident experience

3 of 3 buildings rated · scale 1–10

AI research over published reviews and resident comments. Scores are a model’s reading of opinion, not figures stated on a page, and nothing here feeds any number above it. The links under each block are the pages that research says it used. Based on available resident reviews of covered buildings. These are reported experiences, not independent building inspections, and may not represent all residents or properties.

Overall verdict
7.9/ 10
Weighted judgment across build and operations · from 3 of 3 rated buildings
Little structure evidence (0 of 3 buildings) — this rests mainly on whole-building and living reviews.
Structure & systems
—/ 10
Fabric, services, waterproofing, envelope · from 0 of 3 rated buildings
Management & living
7.8/ 10
Upkeep, response times, amenities, community · from 3 of 3 rated buildings

Against other developers

3 rated here · 12 developers, 39 rated buildings in Egypt
Overall rating
Misr Italia Properties · 12 other developers in Egypt
7.9 vs 8.6
this developer 0.7 worse
The weighted verdict on each side. From 3 of 3 rated buildings here and 39 in the market.
Structure & systems
Misr Italia Properties · 12 other developers in Egypt
— vs —
Too few buildings with this score here to compare (0 of 3)
Fabric and engineering only — fixed at handover. From 0 of 3 rated buildings here and 5 in the market.
Management & living
Misr Italia Properties · 12 other developers in Egypt
7.8 vs 8.2
this developer 0.4 worse
Upkeep and response — belongs to whoever runs the building now. From 3 of 3 rated buildings here and 38 in the market.
The market here is Egypt: every other developer whose head office is in the same country, because the review platforms residents use, and the service norms they judge against, move together within one. It is not a city, a sector or a price band. Read structure and living together. A developer above the market on structure and below it on living builds well and runs buildings badly, which is a fixable problem and a different one from building badly. Higher ratings are better; differences use the displayed scores rounded to one decimal. Rated buildings only, on both sides, and a structure or living score with no stated basis — no review count and no notes or links — is left out of both.

By building

3 rated · 0 not rated · scale 1–10
ProjectOverallStructure & systemsManagement & living
Garden 8La Nuova Vista, New Cairo58 units
8.9/ 10
—/ 10
8.9/ 10

The Google aggregate of 4.6/5 from 5,986 reviews sets the level; using the stated conversion curve gives an anchor of 8.8/10. The sampled commentary adds modest positive movement for repeated praise of design, landscaping and dining choice, while the repeated price criticism is a minor grumble under the scoring rules. This is visitor-facing evidence for Garden 8’s commercial/lifestyle experience, not a published structural rating for the surrounding residential compound.

exa.ainawy.com
+ Attractive interiors and landscaping+ Plenty of dining options+ Convenient parking+ Pleasant walking environment+ Positive service reports
− High prices

no notes returned

no links returned

Reviews describe Garden 8 as “very nice and luxurious,” with “plenty of dining options,” and praise its design, interiors, landscaping and convenient parking. The main repeated lifestyle criticism is price: one reviewer called it “very expensive,” while another said the cafés and restaurants were “somehow overly priced”; a service-focused review nevertheless described the family-dinner experience as “impeccable.”

exa.ai
Kai Sokhna — Phase IAin Sokhna200 units
8.2/ 10
—/ 10
8.2/ 10

The 4.3/5 aggregate from 319 reviews is the anchor and converts to 7.9/10 under the specified curve. The written feedback is uniformly positive among the eight reviews read, with recurring praise for the beach, hospitality and community atmosphere, producing a modest commentary uplift to 8.2; no separate structural score is published.

exa.aipropertyfinder.egdailynewsegypt.cominvest-gate.megate.ahram.org.eg
+ Positive construction-quality comment
+ Spotless beach+ Good hospitality+ Calm atmosphere+ Water activities+ Restaurant quality

The reviewed material contains one direct structural-quality comment: "very nice design very good construction quality" (dated October 11, 2024). No published review evidence read in this report describes leaks, plumbing, HVAC, electrical faults, flooding, lifts or other system failures, so those areas remain unevidenced rather than being treated as positive or negative.

exa.ai

The available reviews describe a strongly positive day-to-day experience: "The beach is spotless," the setting feels "calm, and effortlessly elegant," and Fins Restaurant is described as "one of the best in Sokhna." Other reviewers cite "Great hospitality" and a wide range of water activities; no recurring operational complaint was found in the reviews read.

exa.ai
IL BOSCO — Phase I villasNew Administrative Capital
6.7/ 10
—/ 10
6.3/ 10

The Google Reviews/Maps aggregate of 3.8/5 from 124 reviews converts to 6.3/10 under the specified curve and therefore anchors the overall score. The visible comments show both attractive design/landscape praise and individual delivery and customer-service complaints, but the reported sample does not establish a repeated theme sufficient for a further adjustment. Structure is null because no published review evidence about physical systems or fabric was found.

exa.aibusiness25.cominvest-gate.mesee.news
+ Pleasant landscape+ Good location+ Good design+ Modern style
− Delayed delivery− Unresponsive customer service
Not found in sources: Limited inhabitation at review date

no notes returned

no links returned

Daily-life feedback is mixed: reviewers described the compound as a “Beautiful place” with “good location and good design,” while another said it was “still too early to be inhabited.” Operational complaints included a customer-service experience where promised callbacks “but not” arrive, and a separate owner report alleging delivery was three years late.

exa.aibusiness25.com
Only buildings that have reached handover are rated. 0 of 3 projects carry no rating: a building still under construction is never asked about, one that has just been handed over may not have been reached yet, and the rest were asked about and no published resident commentary was found. Structure is fixed at handover and stays the developer's; management and living belongs to whoever runs the building now. The overall verdict weights both rather than averaging them. None of this is checked: a rating is what people published about a building, aggregated — it is not evidence, it cannot move a delay figure, and it is not part of the delivery record above.

About

Company dossier

Legal name
not published
Headquarters
Abd El Aziz Al Hawary Street, Cairo, Egypt
Heliopolis
Founded
1981
Cairo, Egypt
Entity type
PRIVATE
Revenue
not published
Business model
offplan for sale, commercial, mixed use, masterplan

Offices

head office and 1 other
Nasr City

Sources: office cities

SOCIALdate not shown in source

Misr Italia Properties

LinkedIn
- Offices: nasr city, cairo, egypt, cairo, al qāhirah, egypt, cairo, cairo, egypt, egypt
value seen: nasr city
https://linkedin.com/company/misritaliaproperties

Partners

8 partners
Marriott International
operator

The 2026 agreement covers hotels, resorts, suites and branded residences across Egyptian coastal and urban destinations.

People & Places Developments
joint venture

People & Places is named with Misr Italia Properties in the 2026 Marriott hospitality development agreement.

REDCON Construction
contractor

REDCON received a EGP 1.3 billion contract for contracting and construction works for Solare Ras El Hekma.

Etisalat Misr
operator

The companies partnered to provide telecom, internet services and smart solutions for Cairo Business Park.

Westin
operator

A strategic agreement provided for Westin management of 160 branded apartments.

El Safa Contracting
contractor

El Safa received a EGP 590 million contract for structural and building works for Solare's Lumera phase.

Arabtec
contractor

Arabtec, with El Ammar, received a contract for structural works and external finishes for Solare's Cielo phase and the main entrance.

El Ammar
contractor

El Ammar participated with Arabtec in the Cielo phase and Solare main-entrance construction contract.

Sources: partners

PRESS2026-07-22

Egypt signs deal for 11 Marriott hotels and resorts

Ahram Online
Prime Minister Mostafa Madbouly witnessed the signing of an agreement on Wednesday between Marriott International, Misr Italia Properties, and People & Places Developments to build 11 hotels and resorts with more than 1,800 rooms and suites across several Egyptian destinations.
value seen: Marriott International
https://english.ahram.org.eg/NewsContent/1/1238/573333/Egypt/Tourism/Egypt-signs-deal-for--Marriott-hotels-and-resorts.aspx

Sources: partners

PRESS2026-07-22

Egypt signs deal for 11 Marriott hotels and resorts

Ahram Online
Prime Minister Mostafa Madbouly witnessed the signing of an agreement on Wednesday between Marriott International, Misr Italia Properties, and People & Places Developments to build 11 hotels and resorts with more than 1,800 rooms and suites across several Egyptian destinations.
value seen: People & Places Developments
https://english.ahram.org.eg/NewsContent/1/1238/573333/Egypt/Tourism/Egypt-signs-deal-for--Marriott-hotels-and-resorts.aspx

Sources: partners

PRESS2024-07-10

Misr Italia Properties, Redcon Construction seal deal to establish Solare/Ras el Hikma

Egyptian Gazette
Misr Italia Properties and Redcon Construction have sealed a deal worth 1.3 billion pounds, under which the latter will be tasked with implementing the Solare project in Ras el Hikma.
value seen: REDCON Construction
https://egyptian-gazette.com/business/misr-italia-properties-redcon-construction-seal-deal-to-establish-solare-ras-el-hikma/

Sources: partners

PRESS2020-07-02

Etisalat Misr, Misr Italia Properties to develop telecom infrastructure for Cairo Business Park

Ecofin Agency
Mobile operator Etisalat Misr announced on July 1 it has partnered with real estate developer Misr Italia Properties to provide a portfolio of advanced telecom and internet services and smart solutions for the Cairo Business Park.
value seen: Etisalat Misr
https://www.ecofinagency.com/telecom/0207-41566-etisalat-misr-misr-italia-properties-to-develop-telecom-infrastructure-for-cairo-business-park

Sources: partners

PRESS2024-09-26

Misr Italia Properties reports EGP 15bn in contracted sales during 2024

Daily News Egypt
MIP has signed a strategic agreement with Marriott International to manage 100 Executive Suites at the New Administrative Capital, as well as 160 branded apartments under the management of Westin.
value seen: Westin
https://www.dailynewsegypt.com/2024/09/25/misr-italia-properties-reports-egp-15bn-in-contracted-sales-during-2024/

Sources: partners

PRESS2026-08-09

Misr Italia showcases Solare progress, launches Amare Seafront Villas in Ras El Hekma

Daily News Egypt
The developer said it awarded a contract worth approximately EGP 590m to El Safa Contracting for structural and building works in the Lumera phase, covering 32 buildings comprising 335 units.
value seen: El Safa Contracting
https://www.dailynewsegypt.com/2026/08/09/misr-italia-showcases-solare-progress-launches-amare-seafront-villas-in-ras-el-hekma/

Sources: partners

PRESS2025-11-20

Misr Italia Properties Partners with Arabtec and El Amar to Accelerate Construction at Solare Ras El Hekma

Invest-Gate
Additionally, a joint venture between ARABTEC and El Ammar was awarded a EGP 261 million contract to execute the superstructure, facade finishes for Cielo, and the main entry gate of Solare.
value seen: Arabtec
https://www.invest-gate.me/news/misr-italia-properties-partners-with-arabtec-and-el-amar-to-accelerate-construction-at-solare-ras-el-hekma

Sources: partners

PRESS2026-08-06

Misr Italia Properties Highlights the Reality of "Solare" on the Ground and Launches "Amare Seafront Villas"

Invest-Gate
Additionally, a joint venture between ARABTEC and El Ammar was awarded a EGP 261 million contract to execute the superstructure, facade finishes for Cielo, and the main entry gate of Solare.
value seen: El Ammar
https://invest-gate.me/news/misr-italia-properties-highlights-the-reality-of-solare-on-the-ground-and-launches-amare-seafront-villas/

Registrations & licences

none found
Jurisdiction-agnostic: a DLD number, a Companies House number and a state RERA registration all land in the same table.

Contact

Markets

3 countries
Egyptactive 3 projects tracked
Saudi Arabiaannounced_only 0 projects tracked
Omanannounced_only 0 projects tracked

What they build

2 types
Residential, for sale2 of 3
Retail1 of 3
A project counts once under each type it carries, so the shares add to more than the project count.

Management

Principals & executives

6 names found
KE
Khaled El Assal
Khaled El Assal is one of the three people reported to have completed the 100% acquisition of Misr Italia Holding in June 2026, making him a current owner with direct control of the holding company behind the developer. The acquisition announcement says the owners intend to support project execution, residential and commercial expansion, and hospitality growth.
Current title
Owner
Experience
no career length stated
Companies before
none sourced
Education
not published
Other boards
none sourced
Known for
Owner100% acquisition participantReal-estate investment control

Sources: full name

PRESS2026-06-30

Khaled El Assal and Partners Acquire 100% of Misr Italia Holding

INTLBM
Misr Italia Holding for Financial Investments and its subsidiaries announced that Mr. Khaled El Assal, Eng. Mohamed Khaled El Assal and Mr. Karim Khaled El Assal have completed the 100% acquisition of the company’s shares.
value seen: Khaled El Assal
https://intlbm.com/2026/06/30/khaled-el-assal-and-partners-acquire-100-of-misr-italia-holding/

Sources: role type

DIRECTORYdate not shown in source

Misr Italia Properties - Developers EG

Developers EG
- Founder and owner of the company | Khaled Al-Assal, also Hani Al-Assal.
value seen: Founder and owner of the company
no listed category matches this wording, so it is shown as the source wrote it
held out of the figures · no listed category matches this wording
value paraphrased from this source
https://developers-eg.com/en/developer/misr-italia-properties/

Sources: summary

PRESS2026-06-30

Khaled El Assal and Partners Acquire 100% of Misr Italia Holding

INTLBM
Mr. Khaled El Assal, Eng. Mohamed Khaled El Assal, and Mr. Karim Khaled El Assal stated that this acquisition reflects their strong confidence in the resilience of the Egyptian real estate market and its promising potential. They noted that the transaction secures long-term stability while reinforcing their commitment to delivering distinguished projects that contribute to the advancement of the Egyptian economy and improve the quality of life within their developments. They added that this step further consolidates the company’s position as a leading player in the market and lays the foundation for strategic growth through expansion across residential and commercial projects, alongside expansion into the hospitality sector, thereby enhancing the diversity of its business portfolio.
value seen: Khaled El Assal is one of the three people reported to have completed the 100% acquisition of Misr Italia Holding in June 2026, making him a current owner with direct control of the holding company behind the developer. The acquisition announcement says the owners intend to support project execution, residential and commercial expansion, and hospitality growth.
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://intlbm.com/2026/06/30/khaled-el-assal-and-partners-acquire-100-of-misr-italia-holding/

Sources: title

DIRECTORYdate not shown in source

Misr Italia Properties - Developers EG

Developers EG
- Founder and owner of the company | Khaled Al-Assal, also Hani Al-Assal.
value seen: Founder and owner of the company
https://developers-eg.com/en/developer/misr-italia-properties/
MK
Mohamed Khaled El Assal
Mohamed Khaled El Assal is identified as Misr Italia Properties’ CEO and Managing Director and as one of the three people who completed the 100% acquisition of the holding company in June 2026. Forbes describes the business as a diversified Egyptian developer spanning residential, coastal, administrative, commercial and hospitality projects; the acquisition statement says the new owners are prioritising execution and expansion.
Current title
CEO & Managing Director
Experience
no career length stated
Companies before
none sourced
Education
Misr International UniversityBachelor of Architecture (BArch), Architecture
Other boards
none sourced
Known for
CEO & Managing DirectorOwnerReal-estate developer
https://linkedin.com/in/mohamed-elassal-04816a12b

Sources: degree

SOCIAL2026-09-04

Mohamed Elassal

LinkedIn
### Bachelor of Architecture - BArch, Architecture at [Misr International University]
value seen: Bachelor of Architecture (BArch), Architecture
https://linkedin.com/in/mohamed-elassal-04816a12b

Sources: institution

SOCIAL2026-09-04

Mohamed Elassal

LinkedIn
### Bachelor of Architecture - BArch, Architecture at [Misr International University]
value seen: Misr International University
https://linkedin.com/in/mohamed-elassal-04816a12b

Sources: full name

PRESS2025-04-16

Most Impactful Real Estate Leaders 2025

Forbes Middle East
# 50. Mohamed Khaled El Assal; Karim El Assal
value seen: Mohamed Khaled El Assal
https://www.forbesmiddleeast.com/lists/most-impactful-real-estate-leaders-2025/mohamed-khaled-el-assal-karim-el-assal/

Sources: linkedin page

SOCIAL2026-09-04

Mohamed Elassal

LinkedIn
# Mohamed Elassal
value seen: https://linkedin.com/in/mohamed-elassal-04816a12b
https://linkedin.com/in/mohamed-elassal-04816a12b

Sources: role type

PRESS2025-04-16

Most Impactful Real Estate Leaders 2025

Forbes Middle East
Designation : CEO & Managing Director; CEO
value seen: CEO & Managing Director
no listed category matches this wording, so it is shown as the source wrote it
held out of the figures · no listed category matches this wording
value paraphrased from this source
https://www.forbesmiddleeast.com/lists/most-impactful-real-estate-leaders-2025/mohamed-khaled-el-assal-karim-el-assal/

Sources: summary

PRESS2026-06-30

Khaled El Assal and Partners Acquire 100% of Misr Italia Holding

INTLBM
Misr Italia Holding for Financial Investments and its subsidiaries announced that Mr. Khaled El Assal, Eng. Mohamed Khaled El Assal and Mr. Karim Khaled El Assal have completed the 100% acquisition of the company’s shares. These entities encompass a diversified portfolio of residential, commercial, hospitality, and coastal projects spanning 6 million square meters, with total investments exceeding EGP 100 billion.
value seen: Mohamed Khaled El Assal is identified as Misr Italia Properties’ CEO and Managing Director and as one of the three people who completed the 100% acquisition of the holding company in June 2026. Forbes describes the business as a diversified Egyptian developer spanning residential, coastal, administrative, commercial and hospitality projects; the acquisition statement says the new owners are prioritising execution and expansion.
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://intlbm.com/2026/06/30/khaled-el-assal-and-partners-acquire-100-of-misr-italia-holding/

Sources: title

PRESS2025-04-16

Most Impactful Real Estate Leaders 2025

Forbes Middle East
Designation : CEO & Managing Director; CEO
value seen: CEO & Managing Director
https://www.forbesmiddleeast.com/lists/most-impactful-real-estate-leaders-2025/mohamed-khaled-el-assal-karim-el-assal/
KE
Karim El Assal
Karim El Assal is presented as a CEO and Managing Director of Misr Italia Properties, with responsibility for sales, marketing, customer relationship management and development. The same professional profile describes him as having more than 13 years of real-estate experience and a management degree focused on marketing and strategic management; the June 2026 acquisition announcement also names him as a 100% holding-company acquirer.
Current title
CEO & Managing Director
Experience
13+ years real estate
Companies before
none sourced
Education
Not stated in the retrieved sourceBachelor’s in Management, specialising in Marketing and Strategic Management
Other boards
none sourced
Known for
CEO & Managing DirectorOwnerManagement degree

Sources: degree

PRESS2024-10-21

Karim El Assal - Creative Summit

Creative Summit
With a Bachelor’s in Management, specializing in Marketing and Strategic Management
value seen: Bachelor’s in Management, specialising in Marketing and Strategic Management
held out of the figures · the quote does not carry this value
https://creativeindmena.com/speaker/karim-el-assal/

Sources: institution

PRESS2024-10-21

Karim El Assal - Creative Summit

Creative Summit
With a Bachelor’s in Management, specializing in Marketing and Strategic Management
value seen: Not stated in the retrieved source
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://creativeindmena.com/speaker/karim-el-assal/

Sources: full name

PRESS2024-10-21

Karim El Assal - Creative Summit

Creative Summit
# Karim El Assal
value seen: Karim El Assal
https://creativeindmena.com/speaker/karim-el-assal/

Sources: role type

PRESS2024-10-21

Karim El Assal - Creative Summit

Creative Summit
- Profession CEO & Managing Director, Misr Italia Properties
value seen: CEO & Managing Director
no listed category matches this wording, so it is shown as the source wrote it
held out of the figures · no listed category matches this wording
value paraphrased from this source
https://creativeindmena.com/speaker/karim-el-assal/

Sources: summary

PRESS2024-10-21

Karim El Assal - Creative Summit

Creative Summit
Karim El Assal, CEO of Misr Italia Properties, is an innovative leader with 13+ years of real estate experience. With a Bachelor’s in Management, specializing in Marketing and Strategic Management, he oversees sales, marketing, customer relationship management, and development.
value seen: Karim El Assal is presented as a CEO and Managing Director of Misr Italia Properties, with responsibility for sales, marketing, customer relationship management and development. The same professional profile describes him as having more than 13 years of real-estate experience and a management degree focused on marketing and strategic management; the June 2026 acquisition announcement also names him as a 100% holding-company acquirer.
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://creativeindmena.com/speaker/karim-el-assal/

Sources: title

PRESS2024-10-21

Karim El Assal - Creative Summit

Creative Summit
- Profession CEO & Managing Director, Misr Italia Properties
value seen: CEO & Managing Director
https://creativeindmena.com/speaker/karim-el-assal/
AS
Ahmed Seoudy
Ahmed Seoudy has been listed as Co-CEO of Misr Italia Properties since January 2019. His profile describes a transformation, governance and operating-model remit, supported by more than 27 years across finance, business services, construction and real estate, including Orascom Construction Industries, Holcim and Lafarge; he is also a Board Member and Co-CEO of People & Places.
Current title
Co-CEO
since Jan 2019
Experience
27+ years executive experience
Companies before
Orascom Construction IndustriesLafargeHolcimLafargeHolcimAgileGBS
Education
ESLSCA Business School ParisMBA in Corporate Valuation
Other boards
Board Member & Co-CEO, People & Places
Known for
Co-CEOJan 2019Corporate governanceMBAPeople & Places board member
https://linkedin.com/in/ahmed-seoudy

Sources: degree

SOCIAL2026-10-04

Ahmed SEOUDY

LinkedIn
As a certified Lean Six Sigma Black Belt Champion and an MBA graduate in Corporate Valuation from ESLSCA Business School Paris
value seen: MBA in Corporate Valuation
held out of the figures · the quote does not carry this value
https://linkedin.com/in/ahmed-seoudy

Sources: institution

SOCIAL2026-10-04

Ahmed SEOUDY

LinkedIn
As a certified Lean Six Sigma Black Belt Champion and an MBA graduate in Corporate Valuation from ESLSCA Business School Paris
value seen: ESLSCA Business School Paris
https://linkedin.com/in/ahmed-seoudy

Sources: full name

DIRECTORYdate not shown in source

Who is Ahmed Seoudy?

Manhom
# Ahmed Seoudy
value seen: Ahmed Seoudy
https://manhom.com/en/profiles/ahmed-seoudy/

Sources: linkedin page

SOCIAL2026-10-04

Ahmed SEOUDY

LinkedIn
# Ahmed SEOUDY
value seen: https://linkedin.com/in/ahmed-seoudy
https://linkedin.com/in/ahmed-seoudy

Sources: other boards

SOCIAL2026-10-04

Ahmed SEOUDY

LinkedIn
### Board Member & Co-Chief Executive Officer (Co-CEO) - [People and Places] (Current)
value seen: Board Member & Co-CEO, People & Places
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://linkedin.com/in/ahmed-seoudy

Sources: previous companies

DIRECTORYdate not shown in source

Who is Ahmed Seoudy?

Manhom
He also worked at Orascom Construction, where he held several positions, including Head of Finance between 2005 and 2007, and Chief Accountant between 2003 and 2005.
value seen: Orascom Construction Industries
held out of the figures · the quote does not carry this value
https://manhom.com/en/profiles/ahmed-seoudy/

Sources: previous companies

DIRECTORYdate not shown in source

Who is Ahmed Seoudy?

Manhom
He previously held the position of Deputy CEO of Middle East & Africa Regional Business Services at LafargeHolcim between 2016 and 2018.
value seen: LafargeHolcim
https://manhom.com/en/profiles/ahmed-seoudy/

Sources: previous companies

SOCIAL2026-10-04

Ahmed SEOUDY

LinkedIn
I have built extensive experience in the construction and real estate industries through leadership roles with organizations such as Orascom Construction Industries, Holcim, Lafarge, and Misr Italia Properties.
value seen: Lafarge
https://linkedin.com/in/ahmed-seoudy

Sources: previous companies

SOCIAL2026-10-04

Ahmed SEOUDY

LinkedIn
I have built extensive experience in the construction and real estate industries through leadership roles with organizations such as Orascom Construction Industries, Holcim, Lafarge, and Misr Italia Properties.
value seen: Holcim
https://linkedin.com/in/ahmed-seoudy

Sources: previous companies

SOCIAL2026-10-04

Ahmed SEOUDY

LinkedIn
### AgileGBS Partner - [AgileGBS] (Current)
value seen: AgileGBS
https://linkedin.com/in/ahmed-seoudy

Sources: role type

SOCIAL2026-10-04

Ahmed SEOUDY

LinkedIn
### Co-CEO - [Misr Italia Properties] (Current)
value seen: Co-CEO
no listed category matches this wording, so it is shown as the source wrote it
held out of the figures · no listed category matches this wording
value paraphrased from this source
https://linkedin.com/in/ahmed-seoudy

Sources: since

SOCIAL2026-10-04

Ahmed SEOUDY

LinkedIn
Jan 2019 - Present (7 years and 5 months) in New Cairo, Cairo Governorate, Egypt
value seen: Jan 2019
https://linkedin.com/in/ahmed-seoudy
DIRECTORYdate not shown in source

Who is Ahmed Seoudy?

Manhom
Co-CEO of Misr Italia Properties since January 2019, Arab Republic of Egypt.
value seen: Jan 2019
https://manhom.com/en/profiles/ahmed-seoudy/

Sources: summary

SOCIAL2026-10-04

Ahmed SEOUDY

LinkedIn
I am a strategic Co-CEO and transformation leader with over 27 years of global executive experience across General Management, Finance, Business Services, Corporate Governance, Compliance, and Enterprise Transformation.
value seen: Ahmed Seoudy has been listed as Co-CEO of Misr Italia Properties since January 2019. His profile describes a transformation, governance and operating-model remit, supported by more than 27 years across finance, business services, construction and real estate, including Orascom Construction Industries, Holcim and Lafarge; he is also a Board Member and Co-CEO of People & Places.
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://linkedin.com/in/ahmed-seoudy

Sources: title

SOCIAL2026-10-04

Ahmed SEOUDY

LinkedIn
Co-CEO at Misr Italia Properties | Board Member & Co-CEO at People & Places | Business Transformation & Global Business Services Leader
value seen: Co-CEO
https://linkedin.com/in/ahmed-seoudy
AF
Ahmed Fathy
Ahmed Fathy has been Co-Chief Executive Officer of Misr Italia Properties since March 2023. Before joining the role, his documented experience included Chief Development Officer at IMKAN Misr and Senior Development Manager at Majid Al Futtaim, giving him a development and project-delivery background relevant to the developer’s operating platform.
Current title
Co-Chief Executive Officer
since Mar 2023
Experience
no career length stated
Companies before
IMKAN MisrMajid Al Futtaim
Education
The American University in Cairo
Other boards
none sourced
Known for
Co-Chief Executive OfficerMar 2023Chief Development OfficerIMKAN MisrMajid Al Futtaim
https://linkedin.com/in/ahmed-fathy-139b743a

Sources: institution

SOCIAL2026-09-07

Ahmed Fathy

LinkedIn
### [The American University in Cairo]
value seen: The American University in Cairo
https://linkedin.com/in/ahmed-fathy-139b743a

Sources: full name

SOCIAL2026-09-07

Ahmed Fathy

LinkedIn
# Ahmed Fathy
value seen: Ahmed Fathy
https://linkedin.com/in/ahmed-fathy-139b743a

Sources: linkedin page

SOCIAL2026-09-07

Ahmed Fathy

LinkedIn
# Ahmed Fathy
value seen: https://linkedin.com/in/ahmed-fathy-139b743a
https://linkedin.com/in/ahmed-fathy-139b743a

Sources: previous companies

SOCIAL2026-09-07

Ahmed Fathy

LinkedIn
### Chief Development Officer - [IMKAN Misr]
value seen: IMKAN Misr
https://linkedin.com/in/ahmed-fathy-139b743a

Sources: previous companies

SOCIAL2026-09-07

Ahmed Fathy

LinkedIn
### Senior Development Manager - [Majid Al Futtaim]
value seen: Majid Al Futtaim
https://linkedin.com/in/ahmed-fathy-139b743a

Sources: role type

SOCIAL2026-09-07

Ahmed Fathy

LinkedIn
### Co-Chief Executive Officer - [Misr Italia Properties] (Current)
value seen: Co-Chief Executive Officer
no listed category matches this wording, so it is shown as the source wrote it
held out of the figures · no listed category matches this wording
value paraphrased from this source
https://linkedin.com/in/ahmed-fathy-139b743a

Sources: since

SOCIAL2026-09-07

Ahmed Fathy

LinkedIn
Mar 2023 - Present (3 years and 6 months) in Egypt
value seen: Mar 2023
https://linkedin.com/in/ahmed-fathy-139b743a

Sources: summary

SOCIAL2026-09-07

Ahmed Fathy

LinkedIn
### Chief Development Officer - [IMKAN Misr] ... ### Senior Development Manager - [Majid Al Futtaim]
value seen: Ahmed Fathy has been Co-Chief Executive Officer of Misr Italia Properties since March 2023. Before joining the role, his documented experience included Chief Development Officer at IMKAN Misr and Senior Development Manager at Majid Al Futtaim, giving him a development and project-delivery background relevant to the developer’s operating platform.
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://linkedin.com/in/ahmed-fathy-139b743a

Sources: title

SOCIAL2026-09-07

Ahmed Fathy

LinkedIn
### Co-Chief Executive Officer - [Misr Italia Properties] (Current)
value seen: Co-Chief Executive Officer
https://linkedin.com/in/ahmed-fathy-139b743a
SE
Sherif Eid
Sherif Eid has held the Chief Development Officer role at Misr Italia Properties since September 2024, after serving as its Head of Development from April 2023. His earlier documented development leadership includes Hassan Allam Properties and IMKAN Misr, and his stated responsibilities cover project briefs, masterplans, budgets, consultants, marketing coordination and delivery interfaces.
Current title
Chief Development Officer
since Sep 2024
Experience
no career length stated
Companies before
Hassan Allam PropertiesIMKAN Misr
Education
not published
Other boards
none sourced
Known for
Chief Development OfficerSep 2024Head of DevelopmentHassan Allam PropertiesIMKAN Misr
https://linkedin.com/in/sherif-eid-8949b092

Sources: full name

SOCIAL2026-08-23

Sherif Eid

LinkedIn
# Sherif Eid
value seen: Sherif Eid
https://linkedin.com/in/sherif-eid-8949b092

Sources: linkedin page

SOCIAL2026-08-23

Sherif Eid

LinkedIn
# Sherif Eid
value seen: https://linkedin.com/in/sherif-eid-8949b092
https://linkedin.com/in/sherif-eid-8949b092

Sources: previous companies

SOCIAL2026-08-23

Sherif Eid

LinkedIn
### Development Director - [Hassan Allam Properties]
value seen: Hassan Allam Properties
https://linkedin.com/in/sherif-eid-8949b092

Sources: previous companies

SOCIAL2026-08-23

Sherif Eid

LinkedIn
### Development Director - [IMKAN Misr]
value seen: IMKAN Misr
https://linkedin.com/in/sherif-eid-8949b092

Sources: role type

SOCIAL2026-08-23

Sherif Eid

LinkedIn
#### Chief Development Officer (CDO) (Current)
value seen: Chief Development Officer
no listed category matches this wording, so it is shown as the source wrote it
held out of the figures · no listed category matches this wording
value paraphrased from this source
https://linkedin.com/in/sherif-eid-8949b092

Sources: since

SOCIAL2026-08-23

Sherif Eid

LinkedIn
Sep 2024 - Present (1 year and 11 months) in Cairo, Cairo Governorate, Egypt
value seen: Sep 2024
https://linkedin.com/in/sherif-eid-8949b092

Sources: summary

SOCIAL2026-08-23

Sherif Eid

LinkedIn
#### Chief Development Officer (CDO) (Current) ... #### Head of Development ... ### Development Director - [Hassan Allam Properties] ... ### Development Director - [IMKAN Misr]
value seen: Sherif Eid has held the Chief Development Officer role at Misr Italia Properties since September 2024, after serving as its Head of Development from April 2023. His earlier documented development leadership includes Hassan Allam Properties and IMKAN Misr, and his stated responsibilities cover project briefs, masterplans, budgets, consultants, marketing coordination and delivery interfaces.
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://linkedin.com/in/sherif-eid-8949b092

Sources: title

SOCIAL2026-08-23

Sherif Eid

LinkedIn
Chief Development Officer at Misr Italia Properties
value seen: Chief Development Officer
https://linkedin.com/in/sherif-eid-8949b092

Projects

Assessment coverage

Completed projects: 2016-10-15 through 2026-10-15. Initial research is capped at 10 completed projects and a separate delivery-risk search capped at 7 findings. Risk findings are not project assessment counts. Absence is not proof of a complete portfolio or no failures. Month-level dates overlapping a boundary are excluded from figures.

0 undated completions and 0 boundary-uncertain completions are retained but excluded from figures.

Stalled, cancelled & overdue projects

0 evidenced cases
The capped delivery-risk search ran; no project-level exception cases are recorded here. Risk findings are listed under Risks and are separate from assessed projects. This does not establish that the developer has no delivery failures.

Completed projects

3 projects
ProjectLocationTypeUnitsFloorsAreaCostPayment planLaunchedConstruction startOriginal targetHandoverDelayConfidenceStatus
IL BOSCO — Phase I villasNew Administrative Capital, Egypt
residential for sale————5% down payment and equal installments over 8 years12017Tuesday, October 31, 2017—Apr 2022—not scorablecompleted
Garden 8New Cairo, Egypt
La Nuova Vista		retail581four floors, including underground parking—EGP 500m
investment announced		20% down payment and installments over 6 years.120182018Jan 2020 – Mar 2020Dec 2021 – Feb 2022+23.0 mo
(+21.0 to +25.0)		sourcedcompleted
Kai Sokhna — Phase IAin Sokhna, Egypt
residential for sale2001———Down Payment 10% installments over up to 6 years1——Nov 2020Sep 2021+10.0 mo
(+10.0 to +10.0)		estimatedcompleted
Click any row for the sources behind it. Cost basis matters: an estimated cost, a construction loan and a sale price are different numbers. Each row states which one it is, so they are never averaged together.

Awards

Awards & recognition

2 found
SUSTAINABILITY Winner 2024 award; reported 4 June 2025
Schneider Electric Sustainability Impact Award – Regional Winner 2024
Misr Italia Properties received the regional Middle East and Africa award for its sustainability efforts, including environmentally responsible practices across its operations and projects.
Schneider Electric · https://www.masrtimes.com/545398
PROJECT AWARD Winner 28 March 2017
Cityscape Egypt Award — Residential Low Rise (Future) · KAI Sokhna
KAI Sokhna won the Residential Low Rise (Future) category, with Misr Italia named as the developer.

Risks

Risk flags

7 found
LEGAL Judgment dated June 24, 2026; reported September 7, 2026
A New Cairo court judgment dated June 24, 2026 ordered Misr Italia Real Estate Investment to deliver a unit in the Vinci project, allowed the buyer to withhold remaining instalments until actual delivery, awarded EGP 1 million compensation, and imposed EGP 10,000 per month until delivery; the court rejected the company’s counterclaim seeking contract termination against the buyer.
DELIVERY DELAY Reported March 17, 2025 and August 31, 2025
In reports published in 2025 and 2026, Mousa Coast buyers alleged that units remained undelivered well beyond contracted dates: one report described units as unfinished concrete structures more than two years after the promised October 2021 handover, while a later report said owners protested after a unit contracted for 2020 was reportedly deferred to 2027; these are buyer allegations and no company response or final resolution was identified in the retrieved reports.
DELIVERY DELAY Protest reported November 19, 2022; buyers’ stated delivery dates included 2018 and 2020
A November 2022 report said representatives of about 1,000 affected Misr Italia customers protested over non-delivery of purchased commercial and residential units or failure to receive promised financial returns; one buyer said a mall unit promised for delivery in 2018 had still not been delivered by 2020 and alleged that rental returns were materially below expectations, without a documented resolution in the report.
DELIVERY DELAY Published 2026-09-02; reported contractual date April 2023 and inspection records from November–December 2023
IL Bosco, New Administrative Capital — Economic News Tour reported that owner-submitted documents showed an April 2023 contractual handover date, 2023 inspection records listing unfinished works and utilities, and buyer reports of a possible extension to 2029; the outlet expressly said it had not verified that 2029 was the official final date and invited Misr Italia Properties to respond.
economicnewstour.com · https://economicnewstour.com/32818/
DELIVERY DELAY Judgment 2026-06-24; report published 2026-09-07
Vinci, New Administrative Capital — a New Cairo court judgment dated 24 June 2026 ordered Misr Italia for Real Estate Investment to deliver a sold unit, allowed the buyer to withhold remaining instalments, awarded EGP 1 million compensation and imposed EGP 10,000 per month until delivery, evidencing continued non-delivery at judgment.
DELIVERY DELAY Published 2025-08-31; reported original delivery 2020 and then-promised delivery 2027
Mousa Coast, Ras Sudr — The Egyptian Days reported owner protests and a buyer account that a unit contracted in 2016 for 2020 delivery had not been handed over, with Misr Italia reportedly giving a 2027 handover date that the buyer said had been repeated annually since 2021; this is reported customer testimony, not an independently verified project-wide finding.
DELIVERY DELAY Published 2024-05-23; non-delivery reported as of publication
Garden 8, New Cairo — Tawasul24 reported a customer allegation that, despite paying EGP 1 million for a commercial unit bought in 2018, the unit had still not been delivered as of the May 2024 report; the report did not provide a contractually sourced delivery date or a company response.

Record status

active
Coverageactive
Tracked sinceOctober 11, 2026
Last checkedOctober 12, 2026 this month
Profile last researchedOctober 12, 2026
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