Artificial Intelligence
Builders Company
Developers/REEF Luxury Developments
RL
REEF Luxury DevelopmentsDubai, United Arab Emirates · 1 active markets
PRIVATE
reefdevelopments.ae

REEF Luxury Developments builds innovative luxury residential and mixed-use homes in Dubai, integrating patented outdoor-cooling features, retail, and community amenities. Its customers include local and international buyers, young professionals, families, and investors seeking contemporary living, year-round outdoor space, and investment potential.

LinkedIn headcount
133
employees, as shown on LinkedIn · 2026-10-14 research date; the page does not state a count date · size band 51–200
Projects last researched October 14, 2026
Every figure on this card was read out of a document.

Overview

Investor tear sheet

a summary of the tabs that follow · no rating of our own

Company dossier

Legal name
REEF Luxury Development LLC1
Headquarters
Offices 401/4021, Dubai1, United Arab Emirates
Founded
not published
Entity type
PRIVATE1
Business model
offplan for sale1, mixed use1
Markets
1 market listed
What they build
no project types recorded
Full dossier in About →

Delivery record

0 date-assessed of 0 projects
Unverified by developer

AI-researched delivery record, not yet confirmed by the developer. Dates may be approximate; original sources are linked.

Completed projects from 2016-10-15 through 2026-10-15, with sufficient delivery-date evidence. Date assessment and developer profile verification do not mean an independent audit of every source. Original source links and available snippets are provided. May not represent the developer’s full portfolio. 0 undated and 0 boundary-uncertain completions are excluded. Delivery exceptions are listed separately under Projects.
Completed projects assessed
0
within the rolling ten-year window
Median delay
—
the middle of no scored projects
Average delay
—
the same projects, pulled by the worst
Average time to deliver
—
no delivered projects with a dated start — needs 3
Worst slip
—
0
early or less than 6 months late
6 to 12 months late
0
yellow rows below
Over 12 months late
0
red rows below

Against other developers

Not enough info yet.
Projects and timelines in Track Record →

Awards & recognition

  • RANKING Ranked September 4, 2025
    Top 100 Real Estate Developers in the GCC — 2025 Power List
    REEF Luxury Developments was included among the 100 developers on Construction Week Online’s 2025 GCC Power List, which was compiled using project value, pipeline, contracts, sustainability/ESG, CSR and innovation criteria.
  • COMPANY AWARD September 17, 2025 (updated; published September 1, 2025)
    Developer of the Month — September 2025
    Bayut’s MyBayut monthly spotlight selected Reef Luxury Developments as its Developer of the Month for September 2025; this is a publisher recognition rather than a competitive award with a stated winner level.
  • MILESTONE February 24, 2025
    First-of-its-kind Sunken Balcony with Outdoor Cooling · REEF 1000
    Construction Week reported REEF 1000’s groundbreaking and described its patented Sunken Balcony with outdoor cooling as a world-first feature; the report documents the milestone, not an independently conferred award.
  • 2 more in Awards
All awards →

Risks & source coverage

  • PROJECT CANCELLED Status reported on the retrieved page in 2026; DLD registration 8 November 2008 and planned completion 1 January 2013; cancellation date not published Baynonah Tower, registered with Dubai Land Department under Reef Real Estate Investment Co. (L.L.C.), is listed in the DLD project register as cancelled; the latest recorded inspection showed only 0.5% completion. The cancellation decision date is not published in the underlying public record, so the current page establishes the status but not when the cancellation occurred.
  • RISK Comment posted 1 May 2026 A commenter on REEF 1000’s company LinkedIn post alleged that money was retained after payment despite no signed booking form or SPA, and described misleading sales information and difficulty obtaining a refund; this is an unverified buyer allegation, not an established finding, and no company response or resolution was shown on the retrieved page.
  • PROJECT CANCELLED Registered 8 November 2008; planned completion 1 January 2013; current register status reported on the retrieved page (page retrieved 14 October 2026); cancellation date unavailable. Baynonah Tower was listed as cancelled in the Dubai Land Department project register for Reef Real Estate Investment Co (L.L.C); the record shows only 0.5% completion against a planned completion date of 1 January 2013, and the cancellation-decision date is not published—this is older evidence concerning the Reef-named entity, not proof of current Reef Luxury Developments parent liability.
  • 2 more in Risk & Sources
Record status
active
Company sources
71 source entries across 70 fields
Projects tracked
0 · 0 completed in assessment
All flags and sources →

Track Record

Delivery record

0 date-assessed of 0 projects
Unverified by developer

AI-researched delivery record, not yet confirmed by the developer. Dates may be approximate; original sources are linked.

Completed projects from 2016-10-15 through 2026-10-15, with sufficient delivery-date evidence. Date assessment and developer profile verification do not mean an independent audit of every source. Original source links and available snippets are provided. May not represent the developer’s full portfolio. 0 undated and 0 boundary-uncertain completions are excluded. Delivery exceptions are listed separately under Projects.
Completed projects assessed
0
within the rolling ten-year window
Median delay
—
the middle of no scored projects
Average delay
—
the same projects, pulled by the worst
Average time to deliver
—
no delivered projects with a dated start — needs 3
Worst slip
—
0
early or less than 6 months late
6 to 12 months late
0
yellow rows below
Over 12 months late
0
red rows below

Against other developers

Not enough info yet.

Construction start to handover

0 of 0 projects dated · 0 places
Based on covered projects with documented construction or launch dates and available handover dates. Timelines vary by project and may not represent the developer’s full portfolio.
Construction start, or the launchTarget completion (window)Completion or handover, as reportedCurrently statedLaunch year only, no date publishedEarly or ≤6 mo lateOver 6–12 mo lateOver 12 mo lateStalled
No dated projects to plot.
Click a row in the chart to open a project, or a table row below to see its sources. The chart runs wider than the page where the record spans many years — scroll it sideways to follow a project to its handover. Every date we have is drawn. A hollow marker is only a launch year, not a date anyone published. No dates published means we looked and found none; dates not yet checked means we have not looked yet. Handing over is not finished — rows say which. A delay is shown when one source gives the promised date and another gives the real one, however rough: "2019" still counts, and the row shows how wide that is. Projects missing one of the two dates, or with sources that disagree, are left out of the figures.

About

Company dossier

Legal name
REEF Luxury Development LLC
Headquarters
Offices 401/402, Dubai, United Arab Emirates
Founded
not published
Entity type
PRIVATE
Revenue
not published
Business model
offplan for sale, mixed use

Registrations & licences

DEVELOPER LICENCE1944
Dubai licensing records · AE
Jurisdiction-agnostic: a DLD number, a Companies House number and a state RERA registration all land in the same table.

Contact

Markets

1 countries
United Arab Emiratesactive 0 projects tracked

What they build

no project types recorded
A project counts once under each type it carries, so the shares add to more than the project count.

Management

Principals & executives

6 names found
SA
Samer Ali Nasser Ambar
Samer Ambar is REEF’s CEO and co-founder, responsible for the developer’s strategy and innovation-led residential platform. His documented background includes 11 years at Citi, followed by real-estate entrepreneurship; he holds a BSc in Finance from the University of Dubai and an MBA from London Business School.
Current title
CEO & Co-Founder
since Jul 2024 - Present
Experience
11+ years at citi
Companies before
CitiGold Pillars Properties
Education
University of DubaiBSc, Finance
London Business SchoolMBA
Other boards
none sourced
Known for
FounderCEOReal-estate entrepreneurBSc FinanceMBA
https://linkedin.com/in/samer-ambar-%D8%B3%D8%A7%D9%85%D8%B1-%D8%B9%D9%85%D8%A8%D8%B1-6584612a
We have introduced the first-of-its-kind ‘Sunken Balcony’ technology, transitioning the real estate industry globally. Gulf News October 7, 2024https://gulfnews.com/business/corporate-news/reef-luxury-developments-launches-in-dubai-with-aed-14-billion-investment-and-innovative-concepts-1.1728294528927
True luxury lies not just in materials, but in usable, year-round living space that enhances both lifestyle and return on investment. Gulf Business February 25, 2026https://gulfbusiness.com/en/2026/real-estate-brand-view/redefining-outdoor-living-co-founder-and-ceo-samer-ambar-on-how-reef-luxury-developments-is-making-that-possible/

Sources: education

SOCIALdate not shown in source

Samer Ambar سامر عمبر

LinkedIn
### BSc, Finance at [University of Dubai](https://www.linkedin.com/school/university-of-dubai)
value seen: BSc, Finance
https://linkedin.com/in/samer-ambar-%D8%B3%D8%A7%D9%85%D1%80-%D8%B9%D9%85%D8% ب%D8%B1-6584612a
SOCIALdate not shown in source

Samer Ambar سامر عمبر

LinkedIn
### MBA at [London Business School](https://www.linkedin.com/school/london-business-school)
value seen: MBA
https://linkedin.com/in/samer-ambar-%D8%B3%D8%A7%D9%85%D8%B1-%D8%B9%D9%85%D8%A8%D8%B1-6584612a

Sources: full name

COMPANYdate not shown in source

REEF Story | REEF Luxury Developments

REEF Luxury Developments
CEO & Co-Founder Samer Ali Nasser Ambar
value seen: Samer Ali Nasser Ambar
https://reefdevelopments.ae/reef-story

Sources: linkedin page

SOCIALdate not shown in source

Samer Ambar سامر عمبر

LinkedIn
# Samer Ambar سامر عمبر
value seen: https://linkedin.com/in/samer-ambar-%D8%B3%D8% a%D9%85%D8%B1-%D8%B9%D9%85%D8%A8%D8%B1-6584612a
held out of the figures · the quote does not carry this value
https://linkedin.com/in/samer-ambar-%D8%B3%D8%A7%D9%85%D8%B1-%D8%B9%D9%85%D8%A8%D8%B1-6584612a

Sources: previous companies

PRESSdate not shown in source

Samer Ambar - Forbes Middle East Events

Forbes Middle East Events
After 10 successful years in Citigroup, Samer transitioned into the entrepreneurship side of the business, where he Founded Several Real Estate related companies in Brokerage, Property Management, Facility Management and Property Development.
value seen: After 10 successful years in Citigroup, Samer transitioned into the entrepreneurship side of the business, where he Founded Several Real Estate related companies
value paraphrased from this source
https://forbesmiddleeastevents.com/team-members/samer-ambar/

Sources: quote

PRESS2024-10-07

Reef Luxury Developments launches in Dubai with AED 1.4 billion investment and innovative concepts

Gulf News
“We have introduced the first-of-its-kind ‘Sunken Balcony’ technology, transitioning the real estate industry globally,” said Samer Ambar, CEO of Reef Luxury Developments.
value seen: We have introduced the first-of-its-kind ‘Sunken Balcony’ technology, transitioning the real estate industry globally
https://gulfnews.com/business/corporate-news/reef-luxury-developments-launches-in-dubai-with-aed-14-billion-investment-and-innovative-concepts-1.1728294528927

Sources: quote

PRESS2026-02-25

Redefining outdoor living: Co-founder and CEO Samer Ambar on how Reef Luxury Developments is making that possible

Gulf Business
Ambar argues that true luxury lies not just in materials, but in usable, year-round living space that enhances both lifestyle and return on investment.
value seen: true luxury lies not just in materials, but in usable, year-round living space that enhances both lifestyle and return on investment
https://gulfbusiness.com/en/2026/real-estate-brand-view/redefining-outdoor-living-co-founder-and-ceo-samer-ambar-on-how-reef-luxury-developments-is-making-that-possible/

Sources: since

SOCIALdate not shown in source

Samer Ambar سامر عمبر

LinkedIn
### CEO & Co-Founder - [REEF Luxury Developments](https://www.linkedin.com/company/reef-luxury-developments) (Current) Jul 2024 - Present (2 years and 2 months) in Dubai, Dubai, United Arab Emirates
value seen: Jul 2024 - Present
https://linkedin.com/in/samer-ambar-%D8%B3%D8%A7%D9%85%D8%B1-%D8%B9%D9%85%D8%A8%D8%B1-6584612a

Sources: summary

PRESS2026-02-25

Redefining outdoor living: Co-founder and CEO Samer Ambar on how Reef Luxury Developments is making that possible

Gulf Business
With a background spanning 11 years at Citigroup in risk and operations, followed by experience in brokerage, Ambar explains how his financial grounding shaped Reef’s strategy.
value seen: With a background spanning 11 years at Citigroup in risk and operations, followed by experience in brokerage
value paraphrased from this source
https://gulfbusiness.com/en/2026/real-estate-brand-view/redefining-outdoor-living-co-founder-and-ceo-samer-ambar-on-how-reef-luxury-developments-is-making-that-possible/

Sources: tags

PRESSdate not shown in source

Samer Ambar - Forbes Middle East Events

Forbes Middle East Events
With over two decades of experience, Samer has consistently demonstrated an ability to adapt to market shifts and capitalize on emerging trends in both residential and commercial real estate.
value seen: With over two decades of experience
value paraphrased from this source
https://forbesmiddleeastevents.com/team-members/samer-ambar/

Sources: title

COMPANYdate not shown in source

REEF Luxury Development | About Us

REEF Luxury Developments
CEO & Co-Founder SAMER AMBAR
value seen: CEO & Co-Founder
https://reefdevelopments.ae/aboutus
KR
Kamil Romieh
Kamil Romieh is REEF’s Chief Sales & Strategy Officer, with responsibility spanning sales performance, strategic planning, business development and sales-technology integration. His profile describes more than 20 years across banking, real estate, investment sales and management, and records an MBA in Finance from the American University of Beirut.
Current title
Chief Sales & Strategy Officer
since Oct 2025 - Present
Experience
20+ years ’ experience
Companies before
CitiNational Lending Company
Education
American University of BeirutMBA, Finance
Other boards
none sourced
Known for
Chief Sales & Strategy OfficerBankingReal estateInvestment salesMBA Finance
https://linkedin.com/in/kamil-romieh-9aa42b12

Sources: education

SOCIALdate not shown in source

Kamil Romieh

LinkedIn
### MBA, Finance at [American University of Beirut](https://www.linkedin.com/school/american-university-of-beirut)
value seen: MBA, Finance
https://linkedin.com/in/kamil-romieh-9aa42b12

Sources: full name

SOCIALdate not shown in source

Kamil Romieh

LinkedIn
# Kamil Romieh
value seen: Kamil Romieh
https://linkedin.com/in/kamil-romieh-9aa42b12

Sources: linkedin page

SOCIALdate not shown in source

Kamil Romieh

LinkedIn
# Kamil Romieh
value seen: https://linkedin.com/in/kamil-romieh-9aa42b12
https://linkedin.com/in/kamil-romieh-9aa42b12

Sources: previous companies

SOCIALdate not shown in source

Kamil Romieh

LinkedIn
### [Citi](https://www.linkedin.com/company/citi)
value seen: Citi
https://linkedin.com/in/kamil-romieh-9aa42b12

Sources: since

SOCIALdate not shown in source

Kamil Romieh

LinkedIn
### Chief Sales & Strategy Officer - [REEF Luxury Developments](https://www.linkedin.com/company/reef-luxury-developments) (Current) Oct 2025 - Present (10 months) in Dubai, Dubai, United Arab Emirates
value seen: Oct 2025 - Present
https://linkedin.com/in/kamil-romieh-9aa42b12

Sources: summary

SOCIALdate not shown in source

Kamil Romieh

LinkedIn
A business leader with more than 20 years of experience in banking, realestate, investment sales and management.
value seen: A business leader with more than 20 years of experience in banking, realestate, investment sales and management.
value paraphrased from this source
https://linkedin.com/in/kamil-romieh-9aa42b12

Sources: tags

SOCIALdate not shown in source

Kamil Romieh

LinkedIn
### MBA, Finance at [American University of Beirut](https://www.linkedin.com/school/american-university-of-beirut)
value seen: MBA, Finance
https://linkedin.com/in/kamil-romieh-9aa42b12

Sources: title

SOCIALdate not shown in source

REEF Luxury Developments

LinkedIn
Kamil Romieh: Chief Sales & Strategy Officer
value seen: Chief Sales & Strategy Officer
https://linkedin.com/company/reef-luxury-developments
MM
Mohamad Matarneh
Mohamad Matarneh is REEF’s Technical Director, a role aligned with the developer’s building-services and delivery needs. His documented track record is in MEP and energy-related technical leadership, including Director—MEP at grfn, an associate-director role at grfn, and earlier MEP consultancy and engineering work.
Current title
Technical Director
since Dec 2025 - Present
Experience
21+ years ’ experience
Companies before
grfnAssociated Mechanical EngineersDrake & Scull International PJSC
Education
not published
Other boards
none sourced
Known for
Technical DirectorMEPDistrict coolingDecarbonizationPMP
https://linkedin.com/in/mohamad-matarneh-36a26639

Sources: full name

SOCIALdate not shown in source

Mohamad Matarneh

LinkedIn
# Mohamad Matarneh
value seen: Mohamad Matarneh
https://linkedin.com/in/mohamad-matarneh-36a26639

Sources: linkedin page

SOCIALdate not shown in source

Mohamad Matarneh

LinkedIn
# Mohamad Matarneh
value seen: https://linkedin.com/in/mohamad-matarneh-36a26639
https://linkedin.com/in/mohamad-matarneh-36a26639

Sources: previous companies

PRESS2025-04-30

Mohamad Matarneh on energy-efficient MEP systems in UAE

CCME.NEWS
Aakash Dave from Consistent Engineering Consultants and Mohamad Matarneh from grfn global discuss effective strategies to manage reliability and cost optimisation
value seen: Director - MEP at grfn global
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://ccme.news/managing-downtime-addressing-energy-efficiency/

Sources: since

SOCIALdate not shown in source

Mohamad Matarneh

LinkedIn
### Technical Director - [REEF Luxury Developments](https://www.linkedin.com/company/reef-luxury-developments) (Current) Dec 2025 - Present (8 months) in Dubai, Dubai, United Arab Emirates
value seen: Dec 2025 - Present
https://linkedin.com/in/mohamad-matarneh-36a26639

Sources: summary

SOCIALdate not shown in source

Mohamad Matarneh

LinkedIn
Technical Director | MEP, Data Centers, District cooling, Decarbonization.
value seen: Technical Director | MEP, Data Centers, District cooling, Decarbonization.
value paraphrased from this source
https://linkedin.com/in/mohamad-matarneh-36a26639

Sources: tags

SOCIALdate not shown in source

Mohamad Matarneh

LinkedIn
Technical Director | MEP, Data Centers, District cooling, Decarbonization.
value seen: MEP, Data Centers, District cooling, Decarbonization
https://linkedin.com/in/mohamad-matarneh-36a26639

Sources: title

SOCIALdate not shown in source

REEF Luxury Developments

LinkedIn
Mohamad Matarneh: Technical Director
value seen: Technical Director
https://linkedin.com/company/reef-luxury-developments
AY
Ali Yasin
Ali Yasin is REEF’s Marketing Director, responsible for the developer’s marketing function. Before joining REEF, his documented roles included Senior Marketing Manager at QUBE Development and Content Manager at ADRES; he holds a bachelor’s degree in Marketing/MIS from American University of Sharjah.
Current title
Marketing Director
since Sep 2025 - Present
Experience
no career length stated
Companies before
QUBE DevelopmentADRESManaraAMES
Education
American University of SharjahBachelor’s degree, Marketing/MIS
Other boards
none sourced
Known for
Marketing DirectorReal-estate marketingEx-QUBE DevelopmentMarketing/MIS degree
https://linkedin.com/in/ali-yasin-407245212

Sources: education

SOCIALdate not shown in source

Ali Yasin

LinkedIn
### Bachelor's degree, Marketing/MIS at [American University of Sharjah](https://www.linkedin.com/school/american-university-of-sharjah)
value seen: Bachelor's degree, Marketing/MIS
https://linkedin.com/in/ali-yasin-407245212

Sources: full name

SOCIALdate not shown in source

Ali Yasin

LinkedIn
# Ali Yasin
value seen: Ali Yasin
https://linkedin.com/in/ali-yasin-407245212

Sources: linkedin page

SOCIALdate not shown in source

Ali Yasin

LinkedIn
# Ali Yasin
value seen: https://linkedin.com/in/ali-yasin-407245212
https://linkedin.com/in/ali-yasin-407245212

Sources: previous companies

SOCIALdate not shown in source

Ali Yasin

LinkedIn
### Senior Marketing Manager - [QUBE Development](https://www.linkedin.com/company/qube-development)
value seen: QUBE Development
https://linkedin.com/in/ali-yasin-407245212

Sources: since

SOCIALdate not shown in source

Ali Yasin

LinkedIn
### Marketing Director - [REEF Luxury Developments](https://www.linkedin.com/company/reef-luxury-developments) (Current) Sep 2025 - Present (1 year) in Dubai, Dubai, United Arab Emirates
value seen: Sep 2025 - Present
https://linkedin.com/in/ali-yasin-407245212

Sources: summary

SOCIALdate not shown in source

Ali Yasin

LinkedIn
### Senior Marketing Manager - [QUBE Development](https://www.linkedin.com/company/qube-development)
value seen: Senior Marketing Manager - QUBE Development
value paraphrased from this source
https://linkedin.com/in/ali-yasin-407245212

Sources: title

SOCIALdate not shown in source

REEF Luxury Developments

LinkedIn
Ali Yasin: Marketing Director
value seen: Marketing Director
https://linkedin.com/company/reef-luxury-developments
SA
Salma Aly
Salma Aly is REEF’s Group Head Marketing and is also listed as Group Head Marketing at Entanglix Lab. Her prior documented consumer-brand experience includes Senior Brand Manager and Brand Manager roles at Kendo Brands’ Fenty Beauty business and Product Manager at NAOS; she holds a BA in International Marketing from the University of Westminster.
Current title
Group Head Marketing
since Aug 2025 - Present
Experience
no career length stated
Companies before
Kendo Brands, Inc.NAOS
Education
University of WestminsterBachelor of Arts (BA), International Marketing
Other boards
Group Head Marketing, Entanglix Lab
Known for
Group Head MarketingFenty BeautyKendo BrandsNAOSInternational Marketing
https://linkedin.com/in/salma-aly-74774959

Sources: education

SOCIALdate not shown in source

Salma Aly

LinkedIn
### Bachelor of Arts (BA) International Marketing at [University of Westminster](https://www.linkedin.com/school/university-of-westminster)
value seen: Bachelor of Arts (BA), International Marketing
https://linkedin.com/in/salma-aly-74774959

Sources: full name

SOCIALdate not shown in source

Salma Aly

LinkedIn
# Salma Aly
value seen: Salma Aly
https://linkedin.com/in/salma-aly-74774959

Sources: linkedin page

SOCIALdate not shown in source

Salma Aly

LinkedIn
# Salma Aly
value seen: https://linkedin.com/in/salma-aly-74774959
https://linkedin.com/in/salma-aly-74774959

Sources: other boards

SOCIALdate not shown in source

Salma Aly

LinkedIn
### Group Head Marketing - [Entanglix Lab](https://www.linkedin.com/company/entanglixlab) (Current)
value seen: Group Head Marketing - Entanglix Lab
https://linkedin.com/in/salma-aly-74774959

Sources: previous companies

SOCIALdate not shown in source

Salma Aly

LinkedIn
### Senior Brand Manager - Kendo Brands, Inc. Fenty Beauty by Rihanna
value seen: Kendo Brands, Inc. Fenty Beauty by Rihanna
https://linkedin.com/in/salma-aly-74774959

Sources: since

SOCIALdate not shown in source

Salma Aly

LinkedIn
### Group Head Marketing - [REEF Luxury Developments](https://www.linkedin.com/company/reef-luxury-developments) (Current) Aug 2025 - Present (1 year and 1 month) in Dubai, Dubai, United Arab Emirates
value seen: Aug 2025 - Present
https://linkedin.com/in/salma-aly-74774959

Sources: summary

SOCIALdate not shown in source

Salma Aly

LinkedIn
### Senior Brand Manager - Kendo Brands, Inc. Fenty Beauty by Rihanna
value seen: Senior Brand Manager - Kendo Brands, Inc. Fenty Beauty by Rihanna
value paraphrased from this source
https://linkedin.com/in/salma-aly-74774959

Sources: title

SOCIALdate not shown in source

REEF Luxury Developments

LinkedIn
Salma Aly: Group Head Marketing
value seen: Group Head Marketing
https://linkedin.com/company/reef-luxury-developments
AA
Asmaa AbdelWahid
Asmaa AbdelWahid is REEF’s Head of Client Experience, leading the end-to-end client journey, including governance, service design, automation and cross-functional coordination through post-handover. Before REEF, she led Client Experience and CRM Operations at DAMAC Properties; her listed education includes business/marketing study and a Total Quality Management diploma at The American University in Cairo, plus a BA in English Language and Literature from Helwan University.
Current title
Head of Client Experience
since Aug 2025 - Present
Experience
no career length stated
Companies before
DAMAC Propertiese& UAE
Education
The American University in CairoBachelor’s degree, Business, Management, Marketing, and Related Support Services
The American University in CairoTotal Quality Management Diploma
Helwan University CairoBachelor of Arts, English Language and Literature
Other boards
none sourced
Known for
Head of Client ExperienceCRMEx-DAMAC PropertiesClient-journey governanceTotal Quality Management
https://linkedin.com/in/asmaa-abdelwahid-a60393186

Sources: education

SOCIALdate not shown in source

Asmaa AbdelWahid

LinkedIn
### Bachelor of Arts - BA, English Language and Literature, General at [Helwan University Cairo](https://www.linkedin.com/school/helwan-university)
value seen: Bachelor of Arts - BA, English Language and Literature, General
https://linkedin.com/in/asmaa-abdelwahid-a60393186

Sources: full name

SOCIALdate not shown in source

Asmaa AbdelWahid

LinkedIn
# Asmaa AbdelWahid
value seen: Asmaa AbdelWahid
https://linkedin.com/in/asmaa-abdelwahid-a60393186

Sources: linkedin page

SOCIALdate not shown in source

Asmaa AbdelWahid

LinkedIn
# Asmaa AbdelWahid
value seen: https://linkedin.com/in/asmaa-abdelwahid-a60393186
https://linkedin.com/in/asmaa-abdelwahid-a60393186

Sources: previous companies

SOCIALdate not shown in source

Asmaa AbdelWahid

LinkedIn
### Manager Client Experience & CRM Operations - [DAMAC Properties](https://www.linkedin.com/company/damac-properties)
value seen: DAMAC Properties
https://linkedin.com/in/asmaa-abdelwahid-a60393186

Sources: since

SOCIALdate not shown in source

Asmaa AbdelWahid

LinkedIn
### Head of Client Experience - [REEF Luxury Developments](https://www.linkedin.com/company/reef-luxury-developments) (Current) Aug 2025 - Present (1 year and 1 month) in Dubai, Dubai, United Arab Emirates
value seen: Aug 2025 - Present
https://linkedin.com/in/asmaa-abdelwahid-a60393186

Sources: summary

SOCIALdate not shown in source

Asmaa AbdelWahid

LinkedIn
Previously at DAMAC Properties, I led Client Experience and CRM Operations, driving digital transformation initiatives that enhanced operational efficiency, service quality, and customer engagement.
value seen: Previously at DAMAC Properties, I led Client Experience and CRM Operations
value paraphrased from this source
https://linkedin.com/in/asmaa-abdelwahid-a60393186

Sources: tags

SOCIALdate not shown in source

Asmaa AbdelWahid

LinkedIn
Head of Client Experience at Reef Luxury Developments, leading the strategy, innovation, and governance of the end-to-end client journey. Previously at DAMAC Properties, I led Client Experience and CRM Operations
value seen: Head of Client Experience; DAMAC Properties; Total Quality Management
held out of the figures · the quote does not carry this value
value paraphrased from this source
https://linkedin.com/in/asmaa-abdelwahid-a60393186

Sources: title

SOCIALdate not shown in source

REEF Luxury Developments

LinkedIn
Asmaa AbdelWahid: Head of Client Experience
value seen: Head of Client Experience
https://linkedin.com/company/reef-luxury-developments

Projects

Assessment coverage

Completed projects: 2016-10-15 through 2026-10-15. Initial research is capped at 10 completed projects and a separate delivery-risk search capped at 7 findings. Risk findings are not project assessment counts. Absence is not proof of a complete portfolio or no failures. Month-level dates overlapping a boundary are excluded from figures.

No qualifying completions found in this window.

0 undated completions and 0 boundary-uncertain completions are retained but excluded from figures.

Stalled, cancelled & overdue projects

0 evidenced cases
The capped delivery-risk search ran; no project-level exception cases are recorded here. Risk findings are listed under Risks and are separate from assessed projects. This does not establish that the developer has no delivery failures.

Completed projects

0 projects
ProjectLocationTypeUnitsFloorsAreaCostPayment planLaunchedConstruction startOriginal targetHandoverDelayConfidenceStatus
Click any row for the sources behind it. Cost basis matters: an estimated cost, a construction loan and a sale price are different numbers. Each row states which one it is, so they are never averaged together.

Awards

Awards & recognition

5 found
RANKING Ranked September 4, 2025
Top 100 Real Estate Developers in the GCC — 2025 Power List
REEF Luxury Developments was included among the 100 developers on Construction Week Online’s 2025 GCC Power List, which was compiled using project value, pipeline, contracts, sustainability/ESG, CSR and innovation criteria.
COMPANY AWARD September 17, 2025 (updated; published September 1, 2025)
Developer of the Month — September 2025
Bayut’s MyBayut monthly spotlight selected Reef Luxury Developments as its Developer of the Month for September 2025; this is a publisher recognition rather than a competitive award with a stated winner level.
MILESTONE February 24, 2025
First-of-its-kind Sunken Balcony with Outdoor Cooling · REEF 1000
Construction Week reported REEF 1000’s groundbreaking and described its patented Sunken Balcony with outdoor cooling as a world-first feature; the report documents the milestone, not an independently conferred award.
MILESTONE February 19, 2025
First-in-the-world Sunken Balcony Project and first-day sell-out · REEF 1000
MEP Middle East reported that REEF 1000 featured the first-of-its-kind Sunken Balcony with outdoor cooling and that the project sold out on its first day of sale; these are reported project achievements, not an award.
MILESTONE November 25, 2025
World’s first building with Outdoor-Cooled Garden Lounges · REEF 996
Zawya reported Reef Luxury Developments’ claim that REEF 996 is the world’s first building to feature Outdoor-Cooled Garden Lounges; the project’s completion was reported as scheduled for Q3 2028, so this is a design milestone rather than a completed delivery.

Risks

Risk flags

5 found
PROJECT CANCELLED Status reported on the retrieved page in 2026; DLD registration 8 November 2008 and planned completion 1 January 2013; cancellation date not published
Baynonah Tower, registered with Dubai Land Department under Reef Real Estate Investment Co. (L.L.C.), is listed in the DLD project register as cancelled; the latest recorded inspection showed only 0.5% completion. The cancellation decision date is not published in the underlying public record, so the current page establishes the status but not when the cancellation occurred.
RISK Comment posted 1 May 2026
A commenter on REEF 1000’s company LinkedIn post alleged that money was retained after payment despite no signed booking form or SPA, and described misleading sales information and difficulty obtaining a refund; this is an unverified buyer allegation, not an established finding, and no company response or resolution was shown on the retrieved page.
PROJECT CANCELLED Registered 8 November 2008; planned completion 1 January 2013; current register status reported on the retrieved page (page retrieved 14 October 2026); cancellation date unavailable.
Baynonah Tower was listed as cancelled in the Dubai Land Department project register for Reef Real Estate Investment Co (L.L.C); the record shows only 0.5% completion against a planned completion date of 1 January 2013, and the cancellation-decision date is not published—this is older evidence concerning the Reef-named entity, not proof of current Reef Luxury Developments parent liability.
PROJECT CANCELLED Registered 8 November 2008; planned completion 1 January 2013; current register status reported on the retrieved page (page retrieved 14 October 2026); cancellation date unavailable.
Dunes Tower was listed as cancelled in the Dubai Land Department project register for Reef Real Estate Investment Co (L.L.C), with no construction progress recorded against a planned completion date of 1 January 2013; the cancellation-decision date is not published—this is older evidence concerning the Reef-named entity, not proof of current Reef Luxury Developments parent liability.
PROJECT CANCELLED Registered 8 November 2008; planned completion 3 February 2010; current register status reported on the retrieved page (page retrieved 14 October 2026); cancellation date unavailable.
Park Residence was listed as cancelled in the Dubai Land Department project register for Reef Real Estate Investment Co (L.L.C); the record shows only 1.0% completion against a planned completion date of 3 February 2010, and the cancellation-decision date is not published—this is older evidence concerning the Reef-named entity, not proof of current Reef Luxury Developments parent liability.

Record status

active
Coverageactive
Tracked sinceOctober 6, 2026
Last checkedOctober 14, 2026 this month
Profile last researchedOctober 14, 2026
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For informational purposes only. This information is not investment, financial or credit advice and should not be relied on for investment, lending or credit decisions. Records may be incomplete or outdated. Verify information independently and seek qualified advice before making a decision.