SRG Holding develops and manages residential buildings, mixed-use commercial towers, hotels, serviced apartments, warehouses, retail spaces and villas, primarily in Dubai and the UAE, serving residents, tenants, hotel guests, businesses and investors through an integrated property lifecycle and management model.
AI-researched delivery record, not yet confirmed by the developer. Dates may be approximate; original sources are linked.
AI research over published reviews and resident comments. Scores are a model’s reading of opinion, not figures stated on a page, and nothing here feeds any number above it. The links under each block are the pages that research says it used. Based on available resident reviews of covered buildings. These are reported experiences, not independent building inspections, and may not represent all residents or properties.
AI-researched delivery record, not yet confirmed by the developer. Dates may be approximate; original sources are linked.
AI research over published reviews and resident comments. Scores are a model’s reading of opinion, not figures stated on a page, and nothing here feeds any number above it. The links under each block are the pages that research says it used. Based on available resident reviews of covered buildings. These are reported experiences, not independent building inspections, and may not represent all residents or properties.
| Project | Overall | Structure & systems | Management & living |
|---|---|---|---|
| Marquise Square TowerBusiness Bay, Dubai384 units | 7.2/ 10 | 8.3/ 10 Property Finder 4.9/5 · 13 reviews · propertyfinder.ae Property Finder publishes 4.9/5 from 13 reviews. Adjusted for where resident ratings usually fall, and weighted toward the 6.5 midpoint (more strongly the fewer the reviews), that gives 8.3. | 7.9/ 10 Property Finder 4.5/5, 4.4/5, 4.9/5, 4.6/5, 4.9/5, 4.5/5 · 13 reviews · propertyfinder.ae Combined from 6 published figures on 1 platform, weighted by review count, adjusted for where resident ratings usually fall and weighted toward the 6.5 midpoint where reviews are few: 7.9. |
Google’s building-level aggregate of 4.2/5 from 117 reviews is the largest review base and converts to 7.8/10 before commentary. The newer written reviews contain repeated complaints about management change, cockroaches, cleanliness, security and noise, while also recording praise for the pool, gym, views and location; the resulting score is 6.8/10. No separate publishable structure score is established, so structure remains null. | |||
Published reviews include physical-condition complaints rather than an engineering inspection: one resident reported “ventilation problems causing excess moisture,” clothing damage and health effects, while also citing “significant cement dust accumulation” in Basement Level 3. Another resident praised the “top quality materials and appliances,” but the evidence is mixed and does not establish a current engineering condition with certainty. | The daily experience is sharply divided. Positive reviews call the pool “big and clean,” the gym “superbly equipped,” and the location “just great,” while newer complaints describe “dirt everywhere,” aggressive security, rubbish in corridors and constant policy changes after a management takeover. These newer reports create uncertainty about whether the older positive operating experience remains current as of 2026-10-15. | ||
| UPSIDE LivingBusiness Bay, Dubai527 units | 6.9/ 10 | 7.0/ 10 | 6.7/ 10 |
Google’s 4.2/5 from 141 reviews is the largest applicable review base and converts to a 7.0 anchor. The evidence contains both substantial praise for facilities, cleanliness and design and repeated moderate complaints about communication, maintenance, cleaning and deposits, so the final resident-experience score is slightly below the anchor; the guest score is reported but not allowed to overturn it. | |||
Reviewers generally describe the building as modern, clean and well maintained; one guest specifically reported that the studio was “impeccably clean” and that the showers had “excellent water pressure.” Other written feedback says studios can feel “very small ... and not the most functional,” and mentions unreliable internet and cleaning/detail issues. No published evidence located here establishes a structural failure, flooding, lift failure or comparable severe systems problem. | Daily-life feedback praises the “fancy co-working area,” community and events, pool and gym; one resident said reception handled issues quickly and resolved a gas problem “in two minutes.” The negative resident account is materially different: calls were “almost never answered,” 11 emails went unanswered, and another reviewer said repairs took three weeks for a microwave and one week for a TV. |
The hospitality division partners with Sheraton Hotels & Resorts.
The agreements cover conversion of two SRG-owned developments to IHG’s Staybridge Suites brand; SRG Hospitality operates the assets.
The group’s hospitality division partners with leading hotel operators, including Marriot’s Sheraton Hotels & Resorts.
The group’s hospitality division partners with leading hotel operators
The group’s hospitality division partners with leading hotel operators, including Marriot’s Sheraton Hotels & Resorts.
IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, has signed franchise agreements for two hotels, Staybridge Suites® Dubai Financial Centre and Staybridge Suites Dubai Internet City, with the Dubai-based real estate development firm, SRG Holding.
has signed franchise agreements for two hotels
The agreements will see the conversion of two SRG-owned developments to IHG’s extended-stay brand Staybridge Suites. The two franchised assets will be operated by SRG Hospitality, the group’s hotel management arm
| COMPANY NUMBER | 1658 Dubai International Financial Centre · AE · Issued |
| United Arab Emirates | active 2 projects tracked |
| Residential, for sale | 2 of 2 |
| Retail | 2 of 2 |
Everyone at SRG Holding is hugely proud of Marquise Square. Our company ethos is to limit the number of projects we run at one time, enabling us to get involved in every facet of build, design and finishing.Zawya 2019-11-26https://www.zawya.com/en/press-release/ownership-scheme-throws-open-buying-opportunities-at-marquise-square-o4swvin3
led by Mohamed AlRafi as Chairman and Fahad AlRafi as CEO.
where he has served on the Board of Directors since 2017, contributing to the company's strategic direction.
2019-11-26
Mohamed AlRafi, Chairman of SRG Holding, said:
Everyone at SRG Holding is hugely proud of Marquise Square. Our company ethos is to limit the number of projects we run at one time, enabling us to get involved in every facet of build, design and finishing.
Mohamed AlRafi, Chairman of SRG Holding, said:
Mohamed AlRafi is the chairman of SRG Holding Group, a family investment office based in Dubai, with a legacy that spans nearly seven decades.
Beyond his role in the family business, Mohamed holds partnerships and investments across various sectors, including sport, hospitality, and travel, and ... has served on the Board of Directors since 2017.
led by Mohamed AlRafi as Chairman and Fahad AlRafi as CEO.
Our objective is to change the face of the market and open up top quality living opportunities to investors and home-owners.Zawya 2019-11-26https://www.zawya.com/en/press-release/ownership-scheme-throws-open-buying-opportunities-at-marquise-square
We are delighted to partner with a globally renowned hospitality company such as IHG for Staybridge Suites Dubai Financial Centre and Staybridge Suites Dubai Internet City.SRG Holding 2019-04-09https://www.srg.ae/2019/04/09/ihg-and-srg-holding-announce-double-hotel-partnership/
led by Mohamed AlRafi as Chairman and Fahad AlRafi as CEO.
Fahad AlRafi, CEO of SRG Holding said: “Our objective is to change the face of the market and open up top quality living opportunities to investors and home-owners.
Fahad AlRafi, CEO at SRG Holding, said of the partnership: “We are delighted to partner with a globally renowned hospitality company such as IHG for Staybridge Suites Dubai Financial Centre and Staybridge Suites Dubai Internet City.
During this period, Abdulsalam’s grown sons — Mohamed and Fahad — took on increasing levels of responsibility, learning the company’s progressively more sophisticated business lines ... led by Mohamed AlRafi as Chairman and Fahad AlRafi as CEO.
The company’s founder, Abdulsalam AlRafi, passed away in 2014, having ensured his two sons were well-prepared to take over the business.
led by Mohamed AlRafi as Chairman and Fahad AlRafi as CEO.
# Amer Safou
# Amer Safou
### [Accor](https://www.linkedin.com/company/accor)
### Chief Engineer - [Enova by Veolia](https://www.linkedin.com/company/enova-me)
### Technical Manager-Mechanical Engineer - Al Asharafi Electromechanical Works L.L.C
May 2021 - Present (5 years and 3 months) in Dubai, Dubai, United Arab Emirates
As Head of Facilities Management at SRG Holding, I oversee multi-asset portfolios, delivering strategic solutions to optimize energy efficiency, ensure regulatory compliance, and drive cost savings.
20+ Years in MEP contracting, Hospitality and Facilities Management/TFM Real Estate Portfolio Management
### Head of Facilities Management - SRG Holding Limited (Current)
# Sabri Badawi
# Sabri Badawi
### Account Manager - [Enova by Veolia](https://www.linkedin.com/company/enova-me)
### Facilities and Premises Incharge - NFPC (National Food Products Company)
### Facilities Incharge - NFPC (Oasis Water Company)
Nov 2014 - Present (11 years and 10 months) in Dubai, Dubai, United Arab Emirates
An energetic, resourceful and dynamic individual with years of experience in diverse areas such as, Facilities and property Management, Business Development, Team Building and leadership.
Innovative, self-directed, Property and Facility Manager with excellent leadership and communication/negotiation skills.
### Head of property management - SRG Holding Limited (Current) ... ### Head Of Department - SRG Properties LLC (Current)
# Adrien Navarro
# Adrien Navarro
### Director of Sales Middle East
Nov 2022 - Present (3 years and 9 months) in Dubai, Dubai, United Arab Emirates
Leading the operations of Upside, a mixed-use residential property combining long-stay and short-stay hospitality units ... Lead the full property and facilities management of the building (515 units) ... Drive financial management, including the creation and control of annual budgets, ROI analysis, and reporting to stakeholders.
### Director of Residential Operations - Upside - [SRG Holding] (Current)
### Director of Residential Operations - Upside - [SRG Holding] (Current)
### Bhanu Pratap Singh
Head of Procurement SRG Holding ltd.
Head of Procurement
Head of Procurement SRG Holding ltd.
0 undated completions and 0 boundary-uncertain completions are retained but excluded from figures.
| Project | Location | Type | Units | Floors | Area | Cost | Payment plan | Launched | Construction start | Original target | Handover | Delay | Confidence | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UPSIDE Living | Dubai, United Arab Emirates Business Bay | residential for sale, retail | 5271 | 1B+G+29F+R+1UR | — | — | — | 2018 | 31 Dec 2018 | Apr 2023 – Jun 2023 | Aug 2023 | +3.0 mo (+2.0 to +4.0) | sourced | completed |
| Marquise Square Tower | Dubai, United Arab Emirates Business Bay | residential for sale, retail | 3841 | 3B +G +29 | 62,000 m² | AED 700m other | — | 2016 | 28 Sept 2016 | Jan 2018 – Dec 2018 | Jan 2019 – Dec 2019 | +12.0 mo (+1.0 to +23.0) | sourced | completed |
| Coverage | active |
| Tracked since | October 6, 2026 |
| Last checked | October 15, 2026 this month |
| Profile last researched | October 15, 2026 |
| Claim |