Taraf develops design-led luxury residential properties in Dubai and Abu Dhabi, including apartments, villas, penthouses, branded residences and mixed-use communities. Its boutique off-plan-for-sale model targets national and international buyers seeking premium homes, lifestyle amenities, and lasting value.
AI-researched delivery record, not yet confirmed by the developer. Dates may be approximate; original sources are linked.
No evidenced risk flags in the sources reviewed. An absence of flags is not evidence that there is no risk.
AI-researched delivery record, not yet confirmed by the developer. Dates may be approximate; original sources are linked.
Taraf and Masdar City formed a joint venture to develop a 1.4 million square meter residential community in Masdar City.
Taraf and Marriott International signed an agreement for W Residences Abu Dhabi–Al Maryah Island, the first W Hotels branded residences in Abu Dhabi.
NSCC International was appointed contractor for W Residences Abu Dhabi–Al Maryah Island.
Al Ashram Contracting was appointed main contractor for LUCE on Palm Jumeirah.
Al Rakha Contracting was appointed main contractor for Terrazzo Residences in Jumeirah Village Circle.
Taraf and KARL LAGERFELD unveiled a residential villa community collaboration in Dubai.
RSP Architects was identified as a design partner for KARL LAGERFELD VILLAS.
Dar Al Handasah was identified as a design and construction partner for KARL LAGERFELD VILLAS.
Pinnacle was identified as Taraf’s enabling contractor for KARL LAGERFELD VILLAS.
Dar Alwad was identified as the infrastructure contractor for KARL LAGERFELD VILLAS.
Taraf, the real estate division of UAE-headquartered investment holding group Yas Holding, and Masdar City, Abu Dhabi’s pioneering sustainable urban community and world-class business and technology hub, have announced the signing of a joint venture to develop a 1.4 million square meter residential community in Masdar City.
Taraf, the real estate division of UAE-headquartered investment holding group Yas Holding, and Masdar City, Abu Dhabi’s pioneering sustainable urban community and world-class business and technology hub, have announced the signing of a joint venture to develop a 1.4 million square meter residential community in Masdar City.
announced the signing of a joint venture to develop a 1.4 million square meter residential community in Masdar City.
Taraf, the real estate division of UAE-headquartered investment holding group Yas Holding, and Marriott International, Inc. today announced a landmark project, W Residences Abu Dhabi - Al Maryah Island.
This collaboration will mark the first branded residences of the renowned W Hotels brand in Abu Dhabi
This collaboration will mark the first branded residences of the renowned W Hotels brand in Abu Dhabi
Taraf has signed an agreement with NSCC International LTD as the contractor for the project
Taraf has signed an agreement with NSCC International LTD as the contractor for the project
Taraf has signed an agreement with NSCC International LTD as the contractor for the project
Taraf, the real estate division of UAE-headquartered investment holding group Yas Holding, has announced Al Ashram Contracting (L.L.C.) as the main contractor for LUCE
has announced Al Ashram Contracting (L.L.C.) as the main contractor for LUCE
has announced Al Ashram Contracting (L.L.C.) as the main contractor for LUCE
has announced Al Rakha Contracting as the main contractor for Terrazzo Residences
has announced Al Rakha Contracting as the main contractor for Terrazzo Residences
has announced Al Rakha Contracting as the main contractor for Terrazzo Residences
Taraf and KARL LAGERFELD have unveiled an exclusive residential community of villas that marks a groundbreaking collaboration
Taraf and KARL LAGERFELD have unveiled an exclusive residential community of villas that marks a groundbreaking collaboration
Taraf and KARL LAGERFELD have unveiled an exclusive residential community of villas that marks a groundbreaking collaboration
The on-site ceremony, held on 30 July 2025, was attended by senior representatives from Taraf, design and construction partners including RSP Architects and Dar Al Handasah.
design and construction partners including RSP Architects and Dar Al Handasah
The on-site ceremony, held on 30 July 2025, was attended by senior representatives from Taraf, design and construction partners including RSP Architects and Dar Al Handasah.
design and construction partners including RSP Architects and Dar Al Handasah
design and construction partners including RSP Architects and Dar Al Handasah
design and construction partners including RSP Architects and Dar Al Handasah
Taraf’s enabling contractor, Pinnacle, and infrastructure contractor, Dar Alwad, also joined the celebration
Taraf’s enabling contractor, Pinnacle, and infrastructure contractor, Dar Alwad, also joined the celebration
Taraf’s enabling contractor, Pinnacle, and infrastructure contractor, Dar Alwad, also joined the celebration
Taraf’s enabling contractor, Pinnacle, and infrastructure contractor, Dar Alwad, also joined the celebration
Taraf’s enabling contractor, Pinnacle, and infrastructure contractor, Dar Alwad, also joined the celebration
Taraf’s enabling contractor, Pinnacle, and infrastructure contractor, Dar Alwad, also joined the celebration
| DEVELOPER LICENCE | 1083710 Department of Economic Development · AE · ACTIVE |
| United Arab Emirates | active 0 projects tracked |
| no project types recorded |
This partnership with Masdar City reflects Taraf’s strategy of shaping communities that inspire modern living where design, sustainability, and innovation come together to enrich everyday life.Taraf Holding https://www.tarafholding.com/en/en-news/taraf-and-masdar-city-form-strategic-joint-venture-to-deliver-new-sustainable-residential-community-in-abu-dhabis-flagship-innovation-hub
This is an unprecedented venture that marries Taraf’s commitment to luxury and innovation with the unparalleled design prowess of Karl Lagerfeld.Construction Business News Middle East https://www.cbnme.com/news/karl-lagerfeld-villas-by-taraf/
Low Ping graduated with a Bachelor of Accountancy from the National University of Singapore.
With over 30 years of leadership experience, she has transformed renowned global and regional groups, serving as GCEO of Eagle Hills Properties LLC and GCEO of Emaar Properties PJSC. Additionally, she held the role of Audit Partner at KPMG Singapore.
Low Ping, Group CEO of Yas Holding, said: “This partnership with Masdar City reflects Taraf’s strategy of shaping communities that inspire modern living where design, sustainability, and innovation come together to enrich everyday life. By delivering a project of this scale in Masdar City, we reaffirm our brand promise of design-led living while contributing to Abu Dhabi’s Falcon Economy Vision for dynamic, connected growth.”
Low Ping, Group CEO of Yas Holding, Taraf’s parent company, says: “This is an unprecedented venture that marries Taraf’s commitment to luxury and innovation with the unparalleled design prowess of Karl Lagerfeld.
Low Ping is the Group Chief Executive Officer at Yas Holding, having joined the Group mid-2022.
With over 30 years of leadership experience, she has transformed renowned global and regional groups, serving as GCEO of Eagle Hills Properties LLC and GCEO of Emaar Properties PJSC.
A certified Chartered Accountant and a member of the Certified Public Accountants in Singapore, Low Ping graduated with a Bachelor of Accountancy from the National University of Singapore.
Low Ping is the Group Chief Executive Officer at Yas Holding, having joined the Group mid-2022.
Breaking ground on KARL LAGERFELD VILLAS is more than a construction milestone—it’s the beginning of a new chapter for luxury living in Dubai.Yas Holding https://www.yasholding.ae/en/news/taraf-and-karl-lagerfeld-break-ground-on-karl-lagerfeld-villas-in-meydan-dubai/
Executive Managment Business Administration and Management General at INSEAD
Diploma Degree-Advanced Accounting Professional Business Administration and Management General at The American University in Cairo
Bachelor's degree Accounting and Finance at Ain Shams University
Acted as Board member of ADIB Egypt, Chairman of the Audit committee, compliance, corporate governance and risk committees.
Chief Executive Officer - City Edge Developments ... Managing Director - Hassan Allam Properties ... Group Head of Investment - Egypt Kuwait Holding ... Managing Director - Emaar Misr
Mohamed Eldahan, CEO of Taraf, commented: “Breaking ground on KARL LAGERFELD VILLAS is more than a construction milestone—it’s the beginning of a new chapter for luxury living in Dubai.
Vice President and DCEO Yas Holding - Yas Holding (Current) Sep 2024 - Present (1 year and 11 months) in United Arab Emirates
Seasoned and innovative leader with over 30 years of extensive experience in real-estate development, finance, Banking, internal audit, corporate governance and risk management.
Served as Regional CEO of Emaar Syria, Saudi and Lebanon in addition to my role as CEO of Emaar Egypt and Board Member, Managing Director of Hassan Allam properties, and CEO of City Edge Development.
VP Yas Holding / DCEO Taraf development
Master of Science (MSc), Project and Enterprise Management, The Bartlett School at UCL
VP Real Estate Development - ALDAR ... Senior Development Manager - Eagle Hills UAE ... Design Director - Emaar ... Design Manager - Mace ... Project Architect - Bawader Architects
Chief Development Officer (Current) May 2026 - Present (4 months) in United Arab Emirates
Chief Development Officer (Current) ... Director Real Estate Development Sep 2022 - May 2026
VP Real Estate Development - ALDAR ... Senior Development Manager - Eagle Hills UAE ... Design Director - Emaar
Chief Development Officer - TARAF - YAS HOLDING
Bachelor of Science (BSc), Civil Engineering at Cairo University - Faculty of Engineering
Projects Director - General Manager Projects (Acting Managing Director from August 2024) ... Technical Manager - Arabtec Construction ... Deputy Design Manger - Obayashi Kajima Yapi Merkezi JV ... Head of Structural Department - Dutco Balfour Beatty
Head of Projects Abu Dhabi - Taraf Development (Current) Apr 2025 - Present (1 year and 6 months) in Abu Dhabi, Abu Dhabi, United Arab Emirates
I am Senior projects and development executive with 33+ years of experience leading major real estate and construction programmes across the UAE, Egypt, and Saudi Arabia.
Projects Director - General Manager Projects (Acting Managing Director from August 2024)
Head of Projects - Abu Dhabi at TARAF DEVELOPMENT L.L.C.
Bachelor of Commerce (BCom) at H.R. College of Commerce and Economics
Chartered Accountant Accounting at The Institute of Chartered Accountants of India
CFA Investment at CFA USA
Assistant Vice President - Finance - Investment Corporation of Dubai ... Finance Manager - Emaar ... Executive - EY
Vice President Finance - Taraf Development (Current) Oct 2025 - Present (11 months) in United Arab Emirates
Finance professional with over 14 years of work experience in UAE and India.
CFA Institute Charterholder ... Chartered Accountant Accounting ... Assistant Vice President - Finance - Investment Corporation of Dubai ... Finance Manager - Emaar
VP Finance at Taraf Development (part of YAS Holding)
Master of Architecture - MArch, Architecture at Holy Spirit University of Kaslik - USEK
Senior Manager - Design - Bloom Holding ... Principal Architect - Imad Bitar Architects ... Design Director - Emaar ... Senior Architect - Solidere ... Lead Designer Project Manager - BATIMAT Architects
Senior Director - Development (Current) May 2026 - Present (4 months) in Dubai, Dubai, United Arab Emirates
With over 20 years of experience in Design and Development, I offer a comprehensive portfolio spanning architecture, interiors, landscape, urban design, and master planning.
I’ve led and delivered a wide range of high-profile projects—from large-scale mixed-use developments to branded residences and hospitality destinations—across diverse markets.
Senior Director of Development at Taraf Holding
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| Project | Location | Type | Units | Floors | Area | Cost | Payment plan | Launched | Construction start | Original target | Handover | Delay | Confidence | Status |
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| Coverage | active |
| Tracked since | October 6, 2026 |
| Last checked | October 8, 2026 this month |
| Profile last researched | October 8, 2026 |
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